The GOKO Publishing Journey
GOKO Publishing is a book publisher with a unique approach to publishing. GOKO Publishing started in the publishing business in the 1990s producing books after supplying motivational speakers to Network Marketing companies and then seeing a gap in the market for books. Their very first book, “Economic Sunshine for the Rest of Your Life” by the late Economist, Will Buttrose sold over 100,000 copies.
GOKO Publishing joined forces with its U.S. partner Made for Success Publishing in 2014. Some say that Made for Success started publishing books all backwards. It all began in a coffee shop in a Seattle suburb in 2005, when Bryan Heathman had just sold his advertising agency and was planning his next entrepreneurial move. Bryan and friend Chris Widener mapped out a plan to launch a unique audio distribution company, geared to the needs of motivational speakers. Bryan and Chris launched this AudioBook publishing business and it was met with instant success. The Made for Success Collection of AudioBooks were sold in Costco, Sam’s Club and Barnes & Noble. In a 3-year period, Made for Success became a top 10 publisher at Audible.com.
From this base, the company invested in eBook publishing early in the life cycle of eBooks in 2009 when eBook sales in the US represented less than 7% of title sales. Being an early adopter, they developed systems and a team to support this fast growing eBook publishing volume. Their entry into this business caught the attention of other book publishers who use the Made for Success distribution platform to support their catalogues. Today, Made for Success has distribution with hundreds of eBook retailers worldwide and estimate that distribution reaches over 85% of the marketplace in dozens of countries.
Then, one of the Made for Success authors asked “When are you going to start publishing “real” books?” This lead to a 3-year process of discovery of what it takes to successfully publish physical books.
GOKO and Made for Success, as partners, support each book with advertising to the book trade, a unique mix of consumer marketing and sales coverage to all major North American and Australia/New Zealand retail accounts.
Made for Success Publishing and GOKO Publishing focus on publishing books in 5 categories under the following imprints:
- GOKO Publishing – Books published by Australian and New Zealand Authors
- Made for Success – Nonfiction; business and personal development
- Made for Wonder – Fiction
- Made for Grace – Faith
- Made for Wellness – Health and Wellness
(Publisher/Marketing Strategist, GOKO Publishing ) ) As CEO of GOKO Publishing, Katherine brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates the Australia/New Zealand arm of Made for Success publishing and although far away from HQ, she utlizes the power of her team with incredible skill (We almost think she is superhuman). Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia. She loves to wine and dine with her friends in the beautiful city of Sydney and enjoys all it has to offer.
Bryan Heathman is a sought after speaker, author and consultant. As a full service book publisher, his company Made For Success has given the world unique works by some of the top celebrities in the Personal Development space, including Zig Ziglar, Brian Tracy, Mark Victor Hansen, Jack Canfield, Loral Langemeier and T. Harvey Ecker. His consulting expertise comes from running hundreds of wildly successful online promotional campaigns, starting with his brain child iPromotions during the decade of the 1990s. Bryan’s techniques were forged by working with world-class marketing departments such as Proctor & Gamble, AT&T, Travelocity, Lycos, Nissan, and many more.
A voracious reader herself, DeeDee’s love of books easily transitioned well to the publishing industry. Having taught writing for 7 years to K-High School using the Excellence in Writing method, DeeDee is able to spot a “Winner” manuscript when she sees one. Her keen eye for both the creative and technical side of writing makes her an exceptional executive editor who guides her team with a passion for each book as if it were the only one she is working on! Hailing from California she enjoys anything that can be done in the sun (except running…and biking, both of which can be done in the rain but not very enjoyably), is an avid tennis player, skier and dog lover. She now resides in Seattle, WA, Made for Success Publishing HQ.
Kathy thrives on the challenge of taking ‘the big idea’ and breaking it down into a manageable process. She specializes in asset management, special projects, new product development and distribution, and client relations. Her greatest joy (besides celebrating her children’s successes and failures) is helping our clients tell their story to the world and presenting them with their finished product. In her spare time, Kathy can be found at one of her kids sporting events, behind the wheel as their chauffeur, in a classroom furthering her education, or enjoying the great outdoors.
Kindsi approaches each book the way she approaches life – immersing herself in the experience and engaging through various perspectives. Looking through the lens of the author as well as the target audience, she meticulously refines the delivery of each manuscript and maintains the heart. Desiring to collect stories and perspectives from around the world has led her to teach English in Japan and Mozambique. Teaching abroad sparked Kindsi’s passion for the intricacies of the English language, while daily life as an outsider allowed her to master her charades game and dabble in interpretive dance-style communication techniques. Beyond gaining show-stopping gesticulations, language barriers have given her a fresh understanding of the power of fully communicating your story in a way that translates to the hearts and lives of your audience. As a 2015 graduate of Northwest University, she is excited to put her English major to work as part of the Made for Success Publishing team.