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Category Archives: publishing help


7 Reasons Social Media is a Powerful Tool for Authors


Social MediaIf you aren’t already on a social media platform, chances are your editor, agent and publisher are probably hounding you to get with the times. There’s a lot of contradictory information out there on whether or not a social presence increases book sales, but most experts agree there are plenty of other reasons to keep an active profile.

 

If done properly, it’s an incredible tool that can help you connect directly with your audience, among other things. Unfortunately, not all social media sites are available in every country due to geo-restrictions, limiting your access if you’re travelling for your latest writing project. However, you can circumvent geo-restrictions and gain access to them by using a Virtual Private Network such as IPVanish. If you’re still on the fence about the using social media or not, the reasons below might change your mind.

 

Increase Your Reach

 

Unless you’re already a world-renowned author, chances are you can do with a larger audience. Social media provides you with the opportunity to reach billions of people. Literally. Facebook alone has 1.65 billion monthly active users. Whilst it’s unlikely you’ll be able to reach every single user, you can definitely reach a good portion of your target audience on there. Facebook and other social media sites offer relatively affordable ads that allow you to pinpoint your exact demographic. But it isn’t just through ads that you reach new fans. Social sharing and tagging can deliver your content to the friends of your current followers.

 

Connect Directly with Readers and Fans

 

As you might expect, social media is about being social. The best authors frequently engage with their followers not just to promote their books, but to answer their questions, participate in conversations and even reveal new information about their books. It’s a great platform to keep your current or upcoming book on the forefront of their mind. It also makes you more approachable and shows your audience that you appreciate their support and enthusiasm for your projects.

 

Stay Up-to-date on Industry News

 

Social media isn’t just for chatting with other people; it’s also a great place to stay abreast of recent developments. Twitter tends to be one of the best places for breaking news due to its steady stream of live tweets, though you can find recent news on Facebook as well. Your feed can often get cluttered with too many updates, especially on Twitter, so the best way to keep everything organised is to create your own lists to focus on specific areas of your industry. They could be anything from tech news to your favourite authors. The main thing is to keep it organised and check in on your lists every day. You’ll often learn about major publishing developments that could affect you.

 

Meet Other Authors

 

Let’s face it. As an author, you likely spend more time in front of your computer than attending networking events. Social media is a perfect outlet to connect with other people in the industry without having to walk away from your book. It’s a great place to talk about the craft, get some feedback, encourage each other and even give and receive constructive criticism. There are many groups on LinkedIn and Facebook you can join to connect with others. Besides authors, you may even find editors, publishers and agents on these groups. Of course, the goal of joining isn’t to find people who will publish your book; it’s to chat with other like-minded people and maybe even forge friendships. If your writing gets noticed, that’s just icing on the cake.

 

Save Money on Marketing

 

Whilst it’s likely you’ll still want to attend in-person events to meet your fans face-to-face, social media can save you a lot of money. Not only are you reaching out to a group of people who are already interested in your work, but you also don’t need to spend too much money to connect with them. Most social networks allow you to set a limit to the amount of advertising dollars you spend per day or even as a one-time boost. Of course, the more you spend, the more people you reach, but even $25 can get you in front of thousands of new people.You can even leverage platforms such as Google Hangouts to have “in-person” chats with your fans and then post these videos to YouTube. Something like this costs you nothing, but it goes a long way to increasing loyalty. Eventually, these people will become your advocates and will market your book to their own circle of friends.

 

Refer Traffic to Your Site, Landing Page or Amazon Page

 

Whilst it’s a no-no to bombard your fans with promotional posts about your books, you can still make these posts on occasion. The general rule of the thumb is 80 percent engaging content and 20 percent promotional content. This means the majority of your posts should be something that interests your followers and also aligns with your author brand. This might be content from authors within your genre or industry news. You’ll want to focus your attention on posts that will earn shares as well as start a conversation. The more you engage your followers, the more likely they will be to click on your promotional links. Besides posts, make sure to include links to your Amazon page or site in your social media profile. This stays at the top of the page, and the better your rapport with followers, the more clicks and potential new readers you will have.

 

Spark Your Next Book Idea

 

Many authors find inspiration by observing the world and people around them. There’s no better place to people watch than social media. Billions of people post status updates every day some of the life events might catch your eye as an idea for a good story. Other times, it might be a piece of news that sparks your creativity. Or perhaps it’s social media itself that gets your gears turning. It’s also a great place to develop characters who have differing opinions from your own. You can find several real people who might be similar to this character and ask them questions about their beliefs for a more believable and fully formed personality. Before joining, make sure you know not only know social media etiquette but how to stay safe on it as well.

 

About the Author: Caroline is a freelance writer who enjoys reading as much as she loves technology. She wants to help authors get discovered by more people by using powerful tools already at their disposal, such as social media. You can find more of Caroline’s writing at www.culturecoverage.com

 

I’d like to thank gokopublishing.com for allowing me to write this post. They provide a lot of fantastic information for authors who are looking for better ways to promote their books. I highly suggest first-time or even veteran authors to check out their article How to Make Your Author Website the “In” Place To Be for some amazing tips.
  
 

icon1June 28th, 2016
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Tell the World with a Book Trailer Video – Author Training Series


by Bryan Heathman

Get out the popcorn and dim the lights! As an up and coming bestselling author, it’s time to promote your book the old fashioned way: with a promotional trailer.

Whether your book is a fictional story or it’s the true story of a brand, passion or success philosophy, your book ought to be in pictures. Posting book trailer videos online is a solid step on your path to publishing success.

Seriously, take a look at the way a single movie can bring in hundreds of millions of dollars in a single weekend. How did you first hear about the movie? Was it social media, a movie critic or word of mouth?

The same dynamic of movie awareness works equally for books. So it is important for you, the author, to get the ball of momentum rolling with a book trailer to tease interest in your book.

To get people to spend a week or two reading your book, they are going to have to want it… bad! So your promotional activity will need a hook, which often starts with your book trailer video.

From the Big Screen to the Screen In Your Hand

Video promotion on the internet is far less expensive than traditional advertising, and after a few preliminaries, many authors can do it. As an author with a book to promote, this includes you. About 1-2 minutes of video is all you need to get your message across to smartphones and tablets everywhere. With the right planning and a little push, these mobile devices are where you book may be read as well.

You can use inexpensive tools to make your book trailer if you know which ones to shop for, such as EasySketch Pro or VideoMaker FX. Because they’re user friendly and widely available, using these tools may mean that your video ends up looking the same as everyone else’s. The difference is how you use the tools. Creativity is key. If you can hire someone to create a quality book trailer for you, so much the better.

Making and sharing your own videos does seem exciting to a lot of authors, and I admit it can be fun. But before you cast yourself as the next John Huston or Cecil B. DeMille, take time out to do some planning.

Think about your process and map it from start to finish. The video production process includes only a handful of steps, but each one is key to your book trailer’s success.

First, start with your book trailer’s concept. Decide ahead of time what the viewer’s key take-away will be. Create a clear call to action that is the natural conclusion for the message they’ve just seen.

Next, decide how much of your story you want to reveal in your book trailer. What’s the heart of your video? Where do you want the viewer to begin and end? Script it, and have a clear idea of the visuals you plan to use. Video production professionals call this step storyboarding.

Record the audio first, then use it as the anchor for your video. It’s much easier to sync the video to the audio, instead of the other way around, and the results are more professional. Whatever approach you use, there’s almost always a creative solution for any production obstacles you find.

Online Traffic = A Packed House For Your Book Trailer

Now that you have a finished video, it’s time to get the word out. Though it’s not the only game in town, YouTube is the obvious distribution channel of choice. It’s where the viewers are, and viewers are what you want most for your new book trailer.

YouTube has so many astounding statistics, it would be a waste of space to try to name them here. If you want to research it, here’s a link to the source itself.

I will add, though, that YouTube.com boasts more than 1 billion unique users, or one-third of all people who use the Internet. That’s nearly as many people as inhabited the planet 100 years ago, when the movie industry was new. It’s 1/7 of the world population today. You don’t have to convince people to go to YouTube. You just have to get their attention.

To get your share of viewers for your trailer, start with a keyword rich title. It should include your book title or central character, as well as any other descriptive information or keywords you’d like to capitalize on.

Next, your description should also be keyword rich. Begin the first line with a link. This should coincide with your call to action, either to the page where viewers can join your mailing list, or where they can buy your book directly. Your description should be as long as a full article for best keyword optimization and Google juice.

Finally, give a clear compelling call to action, such as subscribing to your YouTube channel, joining your mailing list, or simply buying your book. It may seem obvious to you, but your “call to action” won’t be to your viewers. They’ll be too mesmerized by your masterful storytelling prowess!

If optimizing your videos is too slow a process for you, advertising opportunities abound on YouTube and Facebook as well. Find videos on the site that have an audience similar to yours, and buy inexpensive ads that attract a crowd to your own video. You’ll find hordes of people showing up on your channel, hungry for more.

After posting your book trailer video to YouTube.com, be sure to upload the video to your Amazon Author Central Account and Goodreads account.

After that, what more can you say – except, “Pass the popcorn.”



You Tube Marketing: Social Marketing Media for Your Business

YouTube and other video networks started with a social intent, but their use in online business promotion has exploded as social marketing media has become part of the everyday. Google gives high marks for inbound links to a site from YouTube, and no SEO campaign is complete without including YouTube. Creating video content to market your business is a breeze with this entertaining program. Liv Montgomery, the eCommerce Gal teaches you how to leverage social marketing with video and YouTube. Put your online business promotion on the fast track now.







Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1December 16th, 2015
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Building Social Proof in Social Media Circles – Personal Branding Tips


by Bryan Heathamn

Since the taming of fire, people have aligned themselves with various clubs, clans, groups, movements, organizations and sports franchises. The obvious illustration of this is rooting for your home team. Where were you last Super Bowl Sunday? The odds are high that you remember where you were, and that you weren’t watching the big game alone.

This fact about association presents a great chance for anyone promoting anything, not just advertisers with over the top TV ads, but individuals too. In your case, this collective behavior offers a ripe opportunity to promote your book.

I live in Seattle, a city where football team spirit is high. No, wait – high is an understatement. Football here is a mania, after the local team took a couple trips to the Super Bowl. Walk down any street on a Sunday afternoon, and you may feel like Charlton Heston in a scene from The Omega Man or Will Smith in I Am Legend. It’s that quiet; everyone is inside, watching the game.

Fans don’t cheer feverishly only on game day here. Head out some Friday night to any pub, tavern or bistro. You’ll find that nearly 50% of the folks are dressed up in team jerseys and logoed sports caps. They’ve joined the tribe, and they live it. These fans give new meaning to the term “die-hard fan”.

Imagine if just one-tenth of them were wearing the logo from your book cover too. What would your career as an author look like then? What if your book could revolutionize the culture and galvanize people together the way a sports team unites beer drinkers, even on a team’s night off? Using social media, this idea may not be as far-fetched as it seems.

Social Proof Can “Show You The Money”

Social proof is a concept that plays to the deep-seated human need to be socially accepted. We assume that if other people are doing it, it must be the right thing to do. We don’t take into account what they know – just borrow their actions, believing the research has already been done for us. We don’t do it because we’re mentally lazy. We do it because we want to fit in and be accepted.

This desire is so deep-rooted that we will even do things that are contrary to our best interests – financial or otherwise – in order to stay consistent with what we assume about other people’s decisions. Most people leaving a theater will go through the same door everyone else is using, even if there is an unused door right next to it. We subconsciously assume it’s the right thing to do. We do it on autopilot.

The principle of social proof means we will convince ourselves of the correctness of other people’s decisions and make choices that conform to them. To speed up the decision-making process, we choose the path more traveled in the blink of an eye. Flying on autopilot is a fundamental aspect of human nature, and it helps us process the bombardment of messages we get all day long.

Leading the Pack

According to a 2014 study by Edison Research, 67% of Americans are active on some kind of social media. More than 75 million Americans check their social media accounts several times a day. About 58% of us use Facebook.

With two-thirds of the country checking in with their friends, family and neighbors at breakfast, lunch and dinner, there’s a whole lot of opportunity for you to promote your book – just by showing up.

5 Tips to Build Reputation on Social Media

  1. Testimonials & Reviews: Using testimonials on social media are a great way to access the phenomenon of social proof. Using social media, you can publish testimonials and reviews from people who fit the demographic or psychographic profile of your target audience. The idea is to show that there’s support for your book from people who look “just like me”.

    To do this, ask your biggest fans for real testimonials (yes, this can include your mother). You will be surprised by what people have to say, and you just may learn a thing or two about your book. The more you can demonstrate that many people support your work, the more others will perceive your book as something worth reading.

  2. Join Groups: Another tactic you can use is to join groups within your social network. Find congregations of people who most closely match your book’s natural demographic. Groups make for a ready-made audience, and often they are hungry to associate with published authors. You can find groups that are indirectly related to your topic as well, populated by your ideal audience. The key is to become a regular and active voice in the groups. LinkedIn is a great place to get started.

  3. Start a Group: Consider creating your own group, either within your social network or on your own membership site. You can promote your group to your network of like-minded friends of colleagues, and watch your engagement numbers skyrocket.

  4. Solve a Problem: Communicate a compelling promise or purpose that speaks to an intense pain or pleasure for your group. Offer a newsletter or ecourse so you can stay in touch with them, and show them how to overcome the pain or increase the pleasure.

  5. Street Team: Finally, you can create a tribe with the groups you affiliate with. Use these contacts to build a street team, a small collective of three to twenty people who are avid fans of yours. If you put them to work to promote your books in social media channels, you could well find yourself at the hub of a jersey-wearing crowd – one with your number on it.

When it comes to measuring your influence in social media, many professionals turn to services like Klout.com to measure their effectiveness. Setting up a profile takes a few minutes, and the ongoing reports will help keep you on-track with your effectiveness in social media channels.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.



 

icon1November 25th, 2015
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Social Media, Book Promotion and the Sweet Smell of Success


by Bryan Heathman

Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a rum-laced umbrella drink under a palm tree. Lucky you!

Or was it luck? Maybe it was all that time you put in on social media, carefully cultivating relationships with your fans and followers. You lost track of how many late nights you spent loading up your Buffer account, cheese popcorn crumbs littering the front of your PJ’s like so much dandruff.

“Oh, if they could see me now,” you mutter, catching a sideways glimpse in the mirror. Whatever happened to that polished look you cultivated so carefully for your book jacket? Gone is the mohair suit and the carefully waxed hairstyle. “Uff, it’s a good thing I’m not on my web cam…” you say under your breath.

But in reality, checking in with your fans doesn’t have to mean looking polished all the time. Unlike days gone by, you don’t necessarily have to show your face to sell a lot of books.

The thing about promoting yourself (and your book) on social media is that you can literally do the work anywhere you choose to be. The magic combination of a solid manuscript, the right book cover and a good social media promotion campaign can put your readership over the top. It just takes a little planning and a couple of good tools, then you’re off to the races! Or the sands of the Caribbean. Whatever.

Social media sites are the most efficient and cost effective way to get your message in front of potentially millions of people. Google’s $1.6 billion purchase of YouTube and Facebook’s multi-billion dollar IPO shouted a wake-up call to anyone who’d been hitting that marketing snooze button. There’s good reason for these high price tags; social networks offer a pool teaming with commercial opportunity for major players and individuals alike. As a published author, this opportunity now includes you. The playing field is about as level as it gets.

As an author you can leverage the ready-made audiences on social media. This means you can get involved with groups that either are tailored to your audience or dovetail nicely with your topic. Take a look at how big publishing companies are using social media to promote their top authors, then borrow a page from their playbook.

Using Social Media to Generate Social Proof

Social media helps you generate what marketers call “social proof”. Publishing your carefully cultivated testimonials from your readers can build the bond of trust for your would-be fans and their immediate social circles. The psychology of word-of-mouth testimonials is a powerful ally for authors who don’t yet have huge brand awareness. According to a survey by eMarketer, an overwhelming 99% of people surveyed believe that testimonials are credible and influence their buying decisions.

To leverage social proof online, follow these 3 steps:

1. Clearly understand your target audience – both their demographics and psychographics. Who are they? Get clear about their age, income, location, family life, interests and peeves. Find out what makes them hurt and what gives them pleasure.

2. Create messaging and imagery that is consistent with your target audience. For instance, if you are targeting empty nesters who are between 50 and 63 years old, you would use inspirational messages and images consistent with their outlook. In this case, you might use imagery of happy grandchildren, RV travel to national parks, beach vacations, spas or wine tasting.

3. Pick your “call to action” campaign strategies from options that are consistent with your target audience’s lifestyle. Then consider which techniques will influence their buying behavior. Do you want them to take a survey? Tell their friends? Watch a video and comment on it? Get creative, and keep your audience involved.

Keep Your Message In Front of Your Fans with a Book Marketing Timeline

You can increase your sales and your free time by creating a social media campaign timeline. Timelines are essential, and all successful authors use them to organize social media campaigns. Some authors even use their timelines to set and track their campaign goals.

Come up with your present and future goals, along with action plans for today, tomorrow and next month. Have a method for tracking sales so you can see what’s working for you. Pick a few social media networks to focus your activity, and post to them 2 to 3 times a day. Increase this frequency for the 3 weeks on either side of your book launch, and stay interested in how people are responding to you and your message.

It may seem like a bit of work to pack in, but there are plenty of automation tools such as Buffer.com or HootSuite that can help you manage the workload. You can pre-write an inventory of Facebook posts or Twitter tweets in advance and load-up your free Buffer account to stimulate engagement with your readers.



Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.



Online Business Promotion

Join serial author Liv Montgomery for a fun and fanciful look at the world of Online Business Promotion including “how to” tips for social media and YouTube videos.

 

icon1November 16th, 2015
icon2admin

No Way….Write a Book in a Month?


by Bryan Heathman

November is National Novel Writing Month, affectionately known as NaNoWriMo. Around the world, more than 300,000 authors will attempt the impossible: to write an entire book in a single month.

If you’re not sure what I’m talking about, here’s a little background.

NaNoWriMo is not really a writing contest, but an event. You might say it’s a contest… with yourself. The object is to write a fresh 50,000-word book in the month of November and have a completed first draft by 11:59 p.m. on November 30th.

Most people think this is impossible; and for most people, it is impossible, purely because they defeat themselves. In reality, there are two obstacles that confront every author:

1) Getting started

2) Sticking with it

The hardest part about any long-term goal is staying the course. A lot of authors begin with a lot of enthusiasm but put their cherished manuscript aside when they become bored with it, stumble across a writing hurdle or simply have other priorities. It’s easy to become self-critical, get overwhelmed or simply lose heart.

NaNoWriMo’s approach is to encourage writers’ enthusiasm, determination and creativity by giving the project a hard deadline.

The question is, if writing 50,000 words in a month is so impossible, why has this event been going on for 15 years? Clearly someone is getting somewhere with it. Maybe it’s just the caffeine buzz that keeps this thing going. Maybe it’s the camaraderie. Maybe it’s momentum.

In reality, more than 250 novels written during NaNoWriMo have been published by traditional publishers, including Harper Collins. A many skilled executives and high achievers have become motivational speakers after publishing.

Business Books, Screenplays and Comics – Oh My!

This brings us to another salient point: novels aren’t the only form that writers are pursuing in this month-long verbal slog. Poetry, prose, non-fiction, screenplays and even graphic novels have been harvested as the fruit of this annual rite.

Some would-be authors get stalled because they’re afraid that others will judge their first attempts harshly. Others get stymied because the material they want to write goes against the grain of their personal or professional reputation. For instance, can you imagine an economist writing about his imaginary life on the pro tennis circuit? Or an out-of-work hospital administrator writing about starting a vineyard in southern Oregon? It could happen.

This kind of self-consciousness has kept untold books from seeing the light of day.

While NaNoWriMo’s brutal schedule can help to keep your writing on track, the venue itself is completely private – as private as you want it to be. It’s like Facebook for word nerds. No one has to see the material you’ve written. All you need to do is check in from time to time and report on your progress for the benefit of your writing friends within the platform.

Completing your first draft is all that counts. Grammar, punctuation and quality are all immaterial at this point. The whole point is camaraderie for a very loner kind of activity.

Even with this level of acceptance, if you’re a bit squeamish about writing your book, try using a pen name. Having a nom de plume has come in handy for established writers and newbies alike. Just ask J.K. Rowling or Stephen King.

Most people with busy lives balk at the idea of knocking out a book manuscript in a month. However a lot of the authors I publish have the capacity to produce a quality first draft in just one week, with the bulk of the writing accomplished in a 3-week period. How does that break down? Well, if you are writing 50,000 words in 21 days, that equates to 2,500 words/day. That is about the equivalent of writing 4 long emails…something that many of us do many times a day already!

Are there a few cheats involved? Well… maybe. We in the publishing business prefer to call them shortcuts. If you’re short on time and want to compress your success, author Liv Montgomery offers at least a dozen unique strategies in her audio program “Draft Your Book In A Day.” I’ve used some of these techniques myself, and they’re surprisingly easy to apply.

Of Post-It Notes, Corporate Pensions and Ellis Island

Maybe you’re the kind of person who has scraps of paper lying around, Post-It notes jotted with plot ideas or character developments. Maybe you’ve got a self-help book outlined but you never quite got it off the ground. Or maybe you’ve always wanted to tell the story of how your ancestors arrived in this country. Whatever it is, the odds are high that you have a book inside you – something that the world needs to read.

If you’ve always wanted to start or finish a book, try capitalizing on the spirit of National Novel Writing Month. Who knows? The book you write could be just the one the world has been waiting for.

If you do take the challenge, your December just might look a whole lot different. Are you ready?



Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1November 4th, 2015
icon2admin

Sample Campaign – The Tried & True Book Selling Technique


So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself.

Want to know a secret? You don’t have to be original to be good.

In fact, the less original you are in some cases, the better off you’ll be. As they say, success leaves tracks. Follow the tracks, and you’ll find success.

Take for example the traditional author’s boring, stalwart best friend, the Sample Campaign. Sending samples of your book to retail buyers, bloggers, reviewers and other influencers will boost awareness with the people who matter most, gaining exposure for your book and for you as an author. Using giveaways to create buzz while you are in pre-launch can be an inexpensive and effective way to generate publicity.

The Sample Campaign involves sending either physical copies of your book to reviewers or distributing e-copies to qualified centers of influence. Both tactics involve an investment of time, research, risk and reward.

Launching a Sample Campaign may sound expensive – and it is expensive if you try to get creative with this approach, but there are ways you can be both unoriginal and highly successful.

Copycat Book Marketing and Other Cheats

If you’re going to model the best, start by looking at the Amazon best seller list within your book’s category. Find the best-selling books that are most like yours and model their marketing tactics. What do you see? Would you buy these best sellers?

The odds are high that all of these books have received the royal treatment from a staff of pros, yet the approach is kept focused and simple.

What best-selling authors know is that the goal is to get attention from centers of influence. People who have a megaphone and a crowd who are always glad to lend an opinion.

If you want to get lots of good reviews from your Sample Campaign, you’ve got to make your book buzzworthy. Make sure it’s not just a scintillating read, but engaging from the first moment readers encounter it.

First Impressions: the title, book cover and description are the most influential elements when it comes to helping people determine whether or not they will buy your book – or review it for their audience.

Professional Design: your book cover is the most important feature of your book, and it should be intriguing. Make sure your cover is a match for your genre. If you’ve written a mystery, don’t use romance imagery – the kind with windswept lovers embracing on a naked rock above a storm-wracked cove. You might raise an eyebrow or two, but where’s the mystery? A poor cover will make it harder to sell your book.

Enticing Description: Your description needs to pull people in as well. Start your description with something provocative, and use your chosen keywords right up front. Make buyers and reviewers ravenous for more. Would you buy your book if you read your own description?

How Can You Distribute Sample Copies of Your Book?

Review copies are given away free, but that doesn’t mean they shouldn’t come at a price for the reviewer. Select only reviewers who are the most likely to come through with their promised action. Because you will be investing your time, resources and energy in distributing your samples, be choosy about who gets to have them.

Here is a 3-step formula to generate heat in your Sample Campaign, used by marketing pros who are “in the know” about how to sell books.

Step 1: GOODREADS Set-up

You may already know about Goodreads.com, but many authors use an ineffective approach. Start by creating a reader account using your author name. Before you do anything else, get familiar with the venue (this is called “lurking”), then review several books. After you’ve become a trusted member of the community, you can add your book or have someone add it for you.

Once your book has been added, you can change your status to “author”. You’ll have to submit an application to Goodreads’ staff for review, and this takes a couple of days. Be sure to add your social media links to your Goodreads account and website.

Once you’re established on Goodreads.com, click the link to “Create A Giveaway”. These are physical books you’re giving away, so you’ll need to buy copies of your book and send them to the reviewers who request it. Be sure you conduct only one giveaway at a time or this can get expensive and confusing.

Step 2: BLOG TOURS

Capitalizing on blog tours is an excellent cog in the wheel of your Sample Campaign. To do this, take a title from your Kindle best seller list and Google it with the search term “blog tour.” This search will yield bloggers who customarily review books and need something to blog about.

Your next step is to contact the bloggers and ask them if they would be interested in reviewing your book. Give them plenty of advance notice, typically about 2 months. Popular reviewers are often booked well in advance, and these are the ones you want to reach.

When you contact them, include a link to your Goodreads page so they can see your alluring cover and intriguing book description. Ask for their review to be published within the first 5 days of your release, preferably on your actual release date.

Step 3: BRICK AND MORTAR

Indie bookstores love authors, and many would welcome you for an author book signing. When you run your giveaway campaign, contact the store manager first before you seed the marketplace with copies of your book. Make it your goal to send out only copies that will actually yield results. Track where each one goes and follow up until you get solid results.

If you work with a publisher, ask them for a list of buyers from their Rolodex to send samples.

Book reviewers are real people with busy lives. When you request a review, don’t make the mistake of pitching your book like a used car salesman. A brief personal introduction followed by a simple paragraph describing your book should do the trick. Ask for permission to send them a review copy, and then be sure to follow up. Stay on track until you achieve the success you’re looking for.

With this kind of focused activity, perhaps someday you will find your work on the best seller list… and start reaping the success your literary endeavor deserves!



Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.





Take the First Step to Unlocking Your Sales Potential


Download today and instantly enjoy the free audiobook Sell to Anyone featuring Zig Ziglar, Brian Tracy and Dr. Larry Iverson.

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Book Awards – Resting On Your Laurels and Other Thoughts on Winning Book Writing Competitions


Competing for a writing award is an often-overlooked tactic in the book marketing list of “To-Dos”. But is it worth it? Let’s take a look.

Back in the day – I mean way back – citizens of the Greek Empire knew they had made it big when they were crowned with a wreath made from bay laurel leaves. You know the kind: the pungent herb you use to season your holiday bird.

The ancient Greeks used laurel wreaths as awards for accomplishments in sports as well as poetry. Later on the Romans copied the Greek custom and awarded laurels to victorious conquering generals. Judging from the size of the Roman Empire, they must have gone through a lot of leaves. Eventually the generals got lazy, a lot of internal squabbling happened, and the empire declined. So too did the custom of awarding laurels.

Laurel wreaths are still used today as the symbol of academic success, and they’re sometimes used in graduation ceremonies for master’s degrees. A poet laureate is someone who’s been given this distinction.

After the ceremony, there’s a lot of feasting and often a sad good-bye to days of scholarly endeavors – no more burning the midnight oil or striving for literary perfection. This is where the phrase “resting on your laurels” comes from. It means relying on your past successes and not pursuing new challenges or paths to glory. Well, at least for some….not for authors!

Popularity vs. Profitability

Why does this matter today? As a matter of habit, or maybe just human nature, we are obsessed with competition. As soon as something is invented, right on its heels comes a new kind of award. We just can’t seem to stop comparing one thing to another and crowning the moment with a token of our esteem. Ask any Nobel laureate.

And it’s fitting, isn’t it? What better way to memorialize the moment or benchmark the best? A stroke of genius deserves recognition, whether it’s a gold medal in the international Olympic games or a regional award for a new work of fiction. Usually with this recognition comes some kind of remuneration and some amazing publicity opportunities.

We just love to recognize the best, hold it up for example, and challenge anyone to do better. It makes for forward progress in the most wonderful way.

This brings us to the topic of book awards and the enormous boost they can give to your reputation – and your book sales.

Bryan Heathman’s Top 7 Book Awards for Authors

Winning an award for your book may seem unlikely at first blush. After all, the competition and requirements for submission are usually thought to be pretty stiff. But in reality, the fee for submitting your magnum opus for Pulitzer Prize consideration is only $50. Some authors spend that weekly at their friendly neighborhood Starbucks.

Imagine carrying around the title of “Award-Winning Author” on your business card. You just might get past some velvet ropes a little easier with that kind of clout (hey, it could happen).

Besides Pulitzer and Nobel, the list of prominent book awards reads like a “Who’s Who” at an acronym convention: PEN, NBA, NBCC and Booker to name a few. But there are lesser-known, more accessible challenges to meet, such as Benjamin Franklin, Independent Publishers Guild and Writer’s Digest. Besides bucking the competition for the major brass rings, you are much more likely to win the Sophomore Cup and be the proverbial big fish in a small pond.

Besides lots of celebratory perks and a cash prize, winners are announced to major trade journals, news outlets, public libraries, social media and blogs. Consider your entry for the following awards when you publish your next manuscript:

The Benjamin Franklin Awards: the Independent Book Publishers Association is a non-profit organization that offers advocacy and education. Their Benjamin Franklin Award honors independent publishers and self-published authors for excellent book editorial and design.

Independent Publishers Guild Award: the IPGs Independent Publishing Awards celebrate the achievements and successes of IPG members. Frankly it’s a great way for them to drive membership, and it’s a great way for you, the author, to connect and network with other serious professionals.

IPPYS – Independent Publishers Book Awards: the Independent Publisher Book Awards (the IPPYs) shine a light on excellent independent, university, and self-published books each year. The independent spirit comes from all corners, and books are judged on merit, not necessarily polish.

Foreword Magazine Book of the Year Awards: Foreword Reviews is dedicated to discovering new indie books. The INDIEFAB Book of the Year Awards help showcase the best indie books for readers eager to discover new stories by unknown authors.

Dan Poynter Global Book Awards: winners of this ebook award get the customary hoopla that accompanies book awards – stickers, social media buzz and press releases. As a winner you’ll also be considered for a one-year scholarship award for Dan Poynterís Para Promotion Program.

eLit Awards: the eLit Awards are committed to illuminating and honoring the best of English language entertainment. The eLit Awards include digital publishing in a wide variety of reader formats with submissions from around the world.

Do you have any favorite literary awards? If so, send me a message via www.MadeForSuccessPublishing.com/blog or LinkedIn Messaging and I’ll update this list periodically for the benefit of the writing community.





Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1October 21st, 2015
icon2admin

Noisetrade – A Hidden Gem for Book Marketing


by Bryan Heathman

The Author’s Dream

There you are, sipping coffee and cognac by the stone fireplace at a lodge near Neuchâtel, Switzerland. Your muscles are warm and loose from a day of skiing, and your mind is on the fine meal planned for the evening.

Recent sales of your best seller have funded this little getaway, and you can’t believe how easily – how quickly – it all came together. It was all so sudden.

You lean back, gazing out the window at the gently falling snow, and smile. Yes, you can trace it all back to that one pivotal moment, the one when you decided to give away copies of your book on Noisetrade. After all, doesn’t everyone?

“If only they knew it was this easy,” you muse, “then everyone really would be doing it.” The sweet aroma of the steam fills your senses while the down-stuffed armchair cradles you in comfort. The thought whispers at the edge of your mind, “Yes, it is truly a good life…”

CLANK!

You’re startled awake with a clatter. The spoon you used to stir your powdered instant Swiss mocha mix has fallen to the kitchen floor, jostling you back to the reality of the moment: the onerous task of writing your book marketing plan.

If you don’t figure out some way to build your readership, your dreams of Swiss-inspired success are hosed. You might as well use those overstock copies of your ebook to fuel the virtual fireplace app on your smartphone. Not glamorous. Not at all.

Using Noisetrade to Build Your Best-Seller Dream

Using Noisetrade can be one great step on the journey to market your book. Noisetrade is an author-driven marketplace for ebooks and audiobooks. Rather than direct commerce, contributors are rewarded through donations that readers make on the honor system.

For example, a reader downloads a juicy sci-fi novel and has the option to pay for it after the aliens have been summarily dealt with. Score one for the author.

Authors can build an audience by giving away full-length ebooks or audiobooks, or alternatively authors offer sample chapters. Readers can find fiction, non-fiction, study guides, graphic novels and audiobooks galore. It’s the utopian version of Amazon.com without the coffee makers, winter coats and toy ads.

And it’s true: Noisetrade can be cool. When I work with authors to develop and execute their marketing plans, we do use NoiseTrade, but not for its idealistic original intent. Putting partial ebooks and audiobooks on this site has generated hundreds to thousands of new subscribers to email lists for many of my authors. Here’s how it works.

When a reader selects a book to download, they are prompted to make a choice from the pop-up window. They can either log in with Facebook credentials, use their free Noisetrade account, or download anonymously as a guest.

Those who log in are prompted to join the author’s mailing list and agree to receive email from them. After that, the author is free to build a relationship and market to them as often as they wish.

The Reality

This is a great email list-building tactic, but a horrible tactic for generating revenue when you post your entire book.

Noisetrade is not a good platform for making pots of money and retiring to the slopes of Neuchâtel. For one thing, the appeal for consumers is that the downloads are free. This attracts freebie-seekers.

Even though the Noisetrade site advises users to leave a tip (and they recommend an amount), the timing of their recommendation sucks. The pop-up asks for the money before the meal – before the reader has a chance to be inspired, amused, educated or tickled by the enormity of the author’s wit. Who’s going to pay for a sci-fi novel when they aliens haven’t been vanquished yet? Most authors don’t include a payment link at the end of their book, so the sale is lost.

If you can keep this in perspective, you can capitalize on Noisetrade’s innate sexiness as a marketing tool. Our best success has come from this model, or recipe, for using Noisetrade to promote books:

  • Give away book 1, and publish links to purchase books 2 & 3
  • Get email addresses when people download your ebook/audiobook
  • Add these emails to your email database and wow your subscribers with your clever words

Noisetrade is great for getting your creative works into the hands of consumers, building your mailing list and staying in touch with them. If you keep this in mind as you use Noisetrade to market yourself, you can maximize its potential and start adding a little VSOP to your afternoon coffee. Santé!




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1October 13th, 2015
icon2admin

Book Publicity Media Kits – The 5 Essential Elements Journalists Need


by Bryan Heathman

Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them.

As the person who’s primarily responsible for promoting your book, one smart move you can make is to leverage the huge media potential available to authors. Doing this will mean you won’t be the only person touting your book. You’ll have massive media outlets helping you out.

The problem with using traditional publicity is that the process can be intimidating. Buyers for book distributors and retail book stores decide how many copies to order per outlet based on publicity and demand. Getting regional or national exposure helps drive that demand. But how can you get publicity for your book when there’s so much competition for face time in the media?

The answer lies in preparation. Having a complete media kit prepared ahead of time for all your publicity contacts will ensure that they have access to everything they need to decide to put you in front of their audience. In fact, a media kit will stack the odds in your favor, and getting mass exposure becomes a matter of making yourself available to media outlets.

Time starved magazine editors, radio personalities and TV talk show hosts are all looking for completeness and professional presentation. They need to see a total package that will help them out with their stories. If you can present them with the material they need ahead of time, you are much more likely to land that interview, book review or feature. This preparation comes in the form of the media kit.

The 5 Essentials of a Book Media Kit

There is a wide assortment of materials that authors include in their media kit, but many of them are overkill for a journalist in a hurry. Sometimes less really is more. Your complete media kit should include the following elements:

1) Your Author Biographies – Yes, you need more than one bio. Depending on the length, these may include your professional background, your experience as an author, and even information about your lifestyle such as where you live.

Your bios should be offered in the following lengths:

  • 2 lines (120 characters)
  • Short bio (50 words)
  • Medium bio (100 words)
  • Long bio (400 to 600 words)

2) Your Press Release – This should include meaty useful content, citing you as an authority on the topic with a reference to your book. It should not be an announcement that you’ve written a book. There’s no quicker way to bore a journalist, and these are the people you want to excite.

Besides meaty and content and sound bites, your press release should include the following often omitted data:

  • Headline up to 20 words
  • Subheading (optional)
  • Dateline (City, State, Date)
  • Call to action at the bottom of the release
  • Your contact information – don’t make people work hard to find you

Click here for tips on writing a Press Release for your book launch.

3) A Book Synopsis and Sample Chapter — Pull your most important information onto one sheet. Include a cover image, the title & sub-title, table of contents and key selling points. Include reviews and endorsements if you have them. If you don’t have them, then set aside time to get them. Include book review excerpts if you have them, such as, “This book is a thrill ride! I couldn’t put it down.”

4) Publicity Photos — Offer more than one type of publicity photo. Make sure these images are professionally done with nicely balanced contrast and clear, sharp focus.

  • Image of your book cover created by a professional book graphic designer
  • Head shot of just you with even lighting and an approachable facial expression
  • A candid shot of you in a relevant context, showing you in an environment that relates to your topic

5) Sample Interview Questions, Tips, Quotes and Sound Bites — People in the media may not have the time to read your book, so make it easy for them to understand your work. Include sample interview questions in your media kit. Radio and TV personalities especially love these. Journalists love to see list of tips that they can reprint in connection with your book. All media people love to use quotes and sound bites, so feed them what they want.

The thing to remember about your media kit is that it’s a work in progress. It will constantly need to be updated. If you set it and forget it, in time it will forget you. Stay active in the life of your book’s publicity. With proper care and feeding, and it will provide you with fat royalty checks for a long time to come.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1September 22nd, 2015
icon2admin

Traditional Media Exposure = Rocket Fuel for Your Book Launch


by Bryan Heathman

There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales you can make, as the opportunities to speak are scarce… as is your time. This “scarcity principle” applies other marketing tactics I’ve seen authors use – not just public speaking engagements.

Imagine how much more effective your marketing efforts will be when you invest your time instead of spending it. Think of the activities you can do that will offer you leverage. Using traditional media such as radio, TV and print can give you massive leverage.

By putting your book in the hands of other people who can reach a large audience for you, you are leveraging their audience. Imagine sitting down for an interview with a radio talk show host. How many people can you reach in one 10-minute chat? What would audiences for your book look like if a dozen radio shows picked up a press release you distributed? How might your book launch change if your interview became syndicated? What would a stint on Good Morning America do for your sales?

Traditional Publicity Doesn’t Have To Mean Boring

Using traditional media such as radio, television, newsprint and magazine exposure for your book can make or break your sales numbers. This is anything but boring. By distributing your book through channels that will automatically publicize your work to large groups of people, you are investing your time and resources wisely. Let’s take a look at how you can apply this kind of leverage to your Book Marketing Plan.

Whether you’re looking for a burst of heat from your initial book launch, or your topic is evergreen and you’ve got your eye on long tail sales, publicity can give you the leverage you need to put your book into the hands of readers. Social media and other interactive types of publicity are great for this.

Yet for most authors who take the time to draft a Book Marketing Plan, somehow traditional publicity keeps getting lost in the mix. Despite the prevalence of social media in our daily lives, traditional media is still not only an effective publicity generator, it’s often the most effective way to sell pallets of your published book.

The three months surrounding your book launch are a time of intense activity. With the right chemical mix of traditional publicity and social media, you can be sure that your book continues to make sales long after the launch is over.

A Media Kit Is Rocket Fuel for Your Book Launch

A media kit helps establish your credibility and enhances your reputation before you even start your marketing campaign. This means buying resistance to your books will be much lower. People will be more inclined to believe in you when you have a solid reputation.

A media kit is a branded set of marketing materials that’s rich with content, not hype. It includes collateral material for journalists, book reviewers, talk show hosts, bloggers and consumers. Frequently a time-starved journalist won’t take a minute to look into the media kit to make their decision about whether to cover you. They’ll rely on the summary you provide. If your information is complete and looks professional, they will simply use the material you have given them.

People in the media don’t have time to read your book, so make it easy for them to understand your work. If you are considerate of their needs, they are more inclined to cover the story of you and your book.

Include sample interview questions in your media kit. Radio and TV personalities especially love these. Journalists love to see list of tips that they can reprint in connection with your book. All media people love to use quotes and sound bites, so feed them what they want.

Above all, make sure you provide your contact information right up front. In fact it should be on every part of your media kit and every page of your website. No one should ever have to guess how to reach you.

Do you have questions about what to include in your book media kit? Click here for the 5 essential elements of a book media kit.

By leveraging traditional media, you can launch your book to stellar status join – maybe even join the galaxy of published superstars. The only question that remains is, how high do you want to go?




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1September 22nd, 2015
icon2admin

Book Reviews: How to Get Book Reviews on Amazon


by Bryan Heathman

As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about.

Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at your elbow, while a long-suffering significant beckons from the next room to come back to bed. An audience for your greatest ideas is the reason to lie awake, staring at the ceiling, piecing together the right words to express your ideas. Buzz is the reason to take the contents of your head, convert them to verbiage and digits and publish them in an ISBN-backed, endorsement-bedecked, jewel-tone-covered volume called My Great Work.

Clearly, buzz is what you want. The goal is to generate a flurry of well-deserved hype over the 3-month time frame surrounding your book launch and thereby tell the world your story. But how does a lone author working from a spare room get buzz, and how much is enough?

Let’s start this question of buzz by addressing the topic of book reviews, or what professional marketers like to refer as social proof. There are 2 types of reviews which authors seek – professional reviews (trade reviews, media outlets, etc.) and consumer reviews. Let’s take a deeper look at getting consumer reviews.

Separating the Papyrus from the Chaff

From legacy publishing digests to rogue Indie publishing specialists, information abounds online about how to successfully launch your book and get reviews. After all, consumer book reviews are the bread and butter of many a book launch campaign with good reason. One thing has been proven…consumers make buying decisions based on social proof.

Last week I took a fantastic scuba diving adventure with my daughter, exploring reefs and shipwrecks off the coast of Florida. After seeing the tropical fish in the delightfully warm 86 degree water, Alex, the store manager of the scuba shop, asked us to log into TripAdvisor to write a review. Alex knows how important reviews are to his business – both in terms of positive reviews and the quantity of reviews.

The same principles of getting reviews for a scuba diving shop can be applied to books.

Plenty of quality reviews on Amazon.com alone signals the difference between the roar of the crowd and the figurative chirping of crickets. With authors I advise on book marketing, I require at least 30 reviews on Amazon before we can take your Marketing Plan to the next level. The reason is that several highly effective book marketing tactics require that you have this number before you can launch a substantial campaign.

So, what are the steps you can add to your marketing checklist to kick-off your book launch with lots of reviews?

The 5 Most Effective Steps You Can Take to Get More Book Reviews

1. Develop an overall Marketing Plan. Think about how you can market your book as you’re writing it – not as an afterthought. If you wait until your manuscript is finished, you will either delay the launch or suffer from low book sales. Include book reviews as part of this plan, and draft a clear, specific strategy for getting them.

2. Write a great book. The book you write should stand up to thoughtful analysis, whether it’s fiction or non-fiction. Have it professionally edited, commission an excellent cover, and let your book stand on its own merits.

3. Keep a list of reviewers. Develop and organize a list of people to tap for reviews as you’re writing your book. Ask yourself “Who has a vested interest in expressing their opinion about my work?” Begin this task early on, and maintain steady activity. Here are a few ideas to get start building your list:

  • Friends and Family: reach-out to your inner circle of people closest to you and ask for a favor to write a review once your book is published. Some authors can achieve the requisite 30 reviews from this source alone.
  • Fans & Supporters: keep a list of people who know, like and trust you. These folks will have the greatest emotional investment in the success of your book. Many authors will organize a “book launch tribe” who perform various tasks throughout the book launch. Using social media networks is an excellent forum for organizing tribe members.
  • Colleagues: list the people who are in your industry who would be interested in supporting your work. You can trade promotion with them and perhaps even launch a joint venture promotion.
  • Reviewers: these are people who have an established reputation in the field of literary criticism. This category includes book bloggers, media personnel and celebrities. Notable reviewers can be your most effective allies in getting attention for your book.
  • Podcasters: remember podcasting? Well, it’s back, and it’s on the rise. Currently Americans listen to 20 million hours of podcast material every… single… day. (No lie.) Team up with podcasters to review your book and help you spread the word. Better yet, recommend that they tie their review to a 3-part series that includes an interview with you and a retrospective on your topic. The more you prepare material for them, the greater the chances of success for both of you.
  • Online Retail Communities: request book reviews on from top reviewers on Amazon.com, GoodReads.com, iTunes, BarnesandNoble.com and other similar e-tailers. Be polite, be informative, and follow up. Finding these reviewers is easier than you think…keep reading.

4. Get engaged. Cultivate relationships with the people you want to review your work. Be willing to trade your engagement with them for their thoughtful comments about your book. Be ready to get involved in their conversations on their blogs and social media. Participate. In this area, the more attention you give, the more attention you will receive.

5. Get social. Use social media to generate excitement about your work in progress. Don’t just release your book – launch it. As your big day approaches, make it clear that advance copies of your book are available in exchange for credible reviews. The number of copies you give away will have a marked impact on the number of reviews you receive. However, scarcity sells. Position the review copies as a scarce commodity, even when you’re giving away a thousand of them. In fact, expert review campaigns in advance of your book launch can lead to best-seller status for your book. I’ve seen it happen time and again. Promoting review copies on social media is a great way to jump start your campaign.

Getting quality book reviews isn’t rocket science, and it doesn’t have to keep you up at night. After all, those long hours spent staring at the ceiling are best kept for crafting your magnum opus. Using these 5 steps will make your book promotion that much easier and help you get the kind of buzz you’re looking for. The right reviews at the right time can be just the nudge you need.

Author Resources for Getting Book Reviews:




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Take the First Step to Unlocking Your Sales Potential


Download today and instantly enjoy the free audiobook Sell to Anyone featuring Zig Ziglar, Brian Tracy and Dr. Larry Iverson.

Sales & Success by Made For Success Publishing is an all-in-one storefront, personal library and audio player focused on enabling and coaching your sales talents with world-class speakers. Hundreds of hours of insight and experience at your fingertips.

Learn from the best:

Book Endorsements: The Power of Third Party Validation


by Bryan Heathman

In the realm of book marketing, there’s an axiom that goes like this:

“If I say it, it’s up for debate; if someone else says it, it must be true.”

Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven to add instant credibility to books and professional speakers.

Do you doubt me? You can prove it for yourself. Try this exercise: decide for yourself which of these statements sounds better if you say it about yourself, or if it sounds best coming from a trusted third-party expert:

  1. This book is the most efficient, effective path to living up to the potential inside you.
  2. No other author delivers so much yet still leaves the reader hungry for more.
  3. Each delicious word lolls around on the palette like a chocolate-kissed gem – you’ll want to try these foolproof recipes for yourself.
  4. The author is clearly the most knowledgeable person of our time and a credit to society.
  5. Put on your thinking cap – this book is lightning in a bottle. You won’t be able to put it down.

Got your answers? Good.

It probably didn’t take you long to decide that if you had written these blurbs about yourself, then you would have probably stopped at #2 (if you were feeling generous).

However, if any of these quotes about your work came from a head of State, a New York Times best-selling author, or the winner of a Nobel Prize, you’d probably crack the cover on your book and read at least a couple of lines (chocolate-kissed gems, anyone?).

Third-party validation is the most compelling reason to go after book endorsements for your work. It’s also a very intimidating step in the list of things that an author must do to get noticed in the crowded book marketplace. In terms of phobias, requesting endorsements is not far behind root canals, furry South American spiders and that dreaded numero uno… public speaking!

But unlike the items in the paragraph above, getting book endorsements doesn’t have to be all that scary. There’s really very little risk involved, and the benefits far outweigh the price of your request. The few steps below will help you ask for—and get—the endorsements that are so critical for your book’s success.

It’s simple. Don’t ask, don’t get.

Ask, and you just might collect a priceless recommendation from someone you really admire. Having the thought leader in your field say good things about you is sure to up your ratings, not to mention your book sales. So ask for the endorsement.


Five Essentials for Getting Quality Book Endorsements

Now that we’ve established this is an important step to take, let’s take a look at what you need to do to get your first “Yes”.

1. Ask an Author. Authors are usually responsive to requests for book endorsements. They “get it”—start with the experts in your field or genre. You’d be surprised how easy it is to get a response, especially when you remind them of the exposure they will gain from your marketing.

2. Ask an Expert. Experts also thrive on exposure and professional courtesy. Aim high when asking for an endorsement. I typically get a 20-50% response rate using the system I’m giving you here.

3. Send Your Endorsement Letter. Starting with a letter, request a endorsements for your book. In fact, I’ve gone as far as creating an Endorsement Request Template which I share with authors published by Made for Success Publishing. Your letter can either be inserted into the body of an email, or it can be mailed as a physical letter. Your tone should be complimentary without sucking up, and you’ll need to briefly state something that the two of you have in common. Make sure they know how to contact you in reply.

Just last week, I sent an endorsement request to a famous author whose book has sold 25 million copies. His book also has a major motion picture releasing this quarter. He sent me a response saying “maybe,” based on his ability to squeeze-in this request during his upcoming new release book tour and red carpet movie premier schedule.

4. Send Your Book Review Materials. Once your endorsement prospect has answered your letter and said “yes” or “maybe” it’s time to give them the tools to do the job. Offer an at-a-glance summary of your book: the introduction, the table of contents, and a couple of sample chapters. Use your judgement about whether to mail a copy of your materials or send it via email. If you send an email, provide a website link with a protected URL where the endorser can download a PDF as some folks are shy about opening email attachments they receive from strangers.

5. Include Endorsement Samples. Make some suggestions about what your endorser might say. Prepare three or four sample endorsements, since people in your network may ask you to write the endorsement for them. Make the comments easy to digest, but also let them glow a little around the edges.


To Best Seller Status and Beyond

The endorsements you collect can be quite valuable for you and your book, long beyond launch day. It helps to think of the time and effort involved as an investment. What you put in will return to you in the form of dividends.

Book endorsements will be featured on your website, Amazon.com, in your marketing materials, on your book jacket, on sell sheets that are sent to retail book buyers, and many other places.

The time and resources you invest in this stage of your marketing campaign is more than worth it. The right book endorsement will open doors for your writing endeavors, your book, and your paid speaking opportunities.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.





Inspiring Leaders at your Fingertips

Get access to some of the world’s top minds on Leadership and Motivation in this new iPhone app.This powerful library in a unique universal app will motivate and inspire you to change and improve your life and the lives of others.

Leadership App

This collection of life-changing audios includes masterpieces on personal improvement, inspiration, leadership and business success from famous speakers, authors, thinkers and self-made millionaires.

FREE audio with download,“Resolving Conflict” by professional speaker and coach Tony Alessandra. Learn invaluable tips on how to deal with conflict and create positive resolution.

learn-more







Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1August 31st, 2015
icon2admin

The Write Stuff – Choosing the Best BISAC Genre for Your Book


by Bryan Heathman

In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it?

So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, then write it.

When you have information, you need to put it somewhere. You’ve got to be able to access it again, and other people will probably want to look at it too. Thus was born the BISAC, the Publishing industry’s answer to the Dewey Decimal system.

The BISAC is a list of hundreds of categories and sub-categories that has rapidly becoming the industry standard for classifying books by genre. There are those who argue that in time it will replace the venerable Dewey Decimal System. Others contend that it already has.

If you’re a published author – or would like to be – it pays to educate yourself on the technicalities of book publishing. You only need to be a little bit more savvy than the rest of the pack in order to be miles ahead, perhaps even capture that elusive best-seller status.

Let’s take a look at how choosing the right category can help you sell more books.


Dewey or Don’t We?

The Dewey Decimal System is most commonly associated with stern-faced librarians and dusty book covers. I can remember volunteering at the Arbor Heights Grade School library as a kid, hoisting abandoned volumes into gaps on the shelves, putting away the day’s reading material while Miss Marian looked on from behind her half-glasses while adjusting her bun.

It was kind of fun. I could sort and organize, while enjoying the smell of ink and leather that when combined makes that “library smell.” Come on, you know what I mean! The fact that I grew up to be a publisher is amusing to my high-tech executive sensibilities – but then, certain advances in publishing technology have helped take the toil out of hocking Tolstoy and his modern-day equivalents.

This leads us back to the BISAC, more formally known as the Book Industry Standards and Communications list. What I’ve found in working with authors is that very few of them have ever heard of the BISAC. Little do they know how essential this tool is for their publishing success!

Unless you’re writing for your own amusement, we can make the argument that your book needs to fit into an established genre. People need to find it, and book sellers need to be able to organize War and Peace next to your masterpiece.

Many would argue that the Dewey Decimal system does this, but that does little for the author when it comes to selling books at retail. This archaic system is too confusing, and it takes an entire course of study in Library Science to learn to speak Dewey.


ISBN for Ibsen, BISAC for the Basics

The ISBN (International Standards Book Number) is a numeric commercial book identifier based on a 13-digit code (generally), and it serves as the anchor for your book’s bar code. Retailers and e-tailers need to have one for your book in order to sell it – even if your name is Henrik Ibsen and you’ve won the Nobel Prize for Literature.

But the ISBN doesn’t do anything to help customers find your cherished volume. It’s for machines only – not at all user-friendly. The Dewey Decimal System is the next best thing, but it still doesn’t quite fit the bill.

Way back in 2007, there was a flap in the news about a public library in Texas doing away with the Dewey Decimal System altogether and organizing their catalog like a bookstore would. The nerve! Imagine helping people find what they’re looking for in an easy-to-understand way. What system did they use? The BISAC.

The BISAC is the brainchild of the Book Industry Study Group, and their list itself is copyrighted material. But just about every bookseller in the world refers to it now. I predict that it won’t take long for libraries to catch up. You can find the BISAC master list on the BISAC website: https://www.bisg.org/complete-bisac-subject-headings-2014-edition

At the core of every book is a sense of relativity – where your book fits into the grand scheme of things. As you set about to draft, polish and market your magnum opus, ask yourself these questions:

  • Who else has written a book like yours?
  • Why is their book successful?
  • Who will want to read your book?
  • What is the single most relevant category for your book?
  • What is the most appropriate BISAC genre for your book?

Some authors don’t like to be pinned down to a single category as they write. What they don’t realize is that they’re doing themselves a disservice by ignoring genre requirements. Books aren’t supposed to be elusive. Even books on cryptozoology are easy to find with BISACs.

When you sit down to write, try to think like a book seller. Choose a BISAC that matches your material. With a little discipline and forethought, your manuscript will serve more people with less effort.

In the end, you’ll actually sell more books. Now that’s a category any author can live with – the best-seller category.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.






Congratulations to Robert Spillane, author of An Eye for An I: Philosophies of Personal Power

An Eye for An I: Philosophies of Personal Power is now available in both paperback and as an ebook.

This book discusses ancient and modern philosophers whose ideas enable us to gain insight into and mastery of ourselves. It is what the ancient Greeks called moral philosophy and its main precept is ‘know oneself’. The ten philosophies discussed in this book embody ideas of considerable fascination and force which can change lives by penetrating the illusions of appearances of common sense and the delusions of common sense which mislead us. We philosophise when we reflect critically on how we are living, and relate to other individuals. Philosophy is, therefore, a meditation on who we are: it is An Eye for an I.





Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1August 26th, 2015
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How to Write a Press Release for a Book Launch


For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales.

Of all the self-promotion options available, distributing press releases is probably the most overlooked method. It’s unfortunate because it can be highly effective – especially if your press release is picked-up by a major news outlet, journal or magazine. In a few rare cases, it can even launch you to stardom.

The mistake most authors make with this tactic is believing that the launch of their book is news in itself. Nothing could be more boring to the buying public than banging your drum about launch dates and press runs.

Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact.

The topic of your press release needs to be timely or even cheeky – something with an off-beat hook that captures the reader’s imagination. You’ve got to make them feel what you feel about your topic, and then demonstrate that reading your book is the only logical next step.

Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it. Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry. This offers valuable exposure for you and your book.

One success story I want to share with you is from a professional speaker and author I know named Keith Harrell, who had an extraordinary experience with this kind of publicity. One day Keith was contacted by a reporter who had seen his press release. The reporter was writing a “Day in the Life” story about half a dozen professional speakers for a financial newspaper.

Sounds a little drab, doesn’t it? I mean, who wants to be relegated to a by-the-way blurb in a dry-as-toast financial journal like this? That’s what all the other speakers thought. In fact, the reporter had contacted six speakers and asked each one for an interview. But Keith was the only one who responded to her call, so the reporter ran a full-page article devoted just to Keith. Lucky Keith!

It turned out that the reporter was writing this article for the Wall Street Journal – yes, THAT dry-as-toast little financial journal. Through this one event, Keith Harrell went from virtual obscurity to fame overnight. This led to his success with a New York Times best-selling book and a multi-million dollar speaking business.

I have to add that in order for the reporter to contact Keith in the first place, Keith’s press release needed to contain certain elements, and it had to be a good read. It had to capture the reporter’s imagination, and it needed a clear call to action at the end. Here’s an outline you can use for your own press releases.

First, plan to write more than one. Then make sure that your press releases all contain the necessary elements, which I’ve listed below. Make it easy for anyone interested in your work to find you, contact you and promote you. Finally, distribute your press releases to as many relevant media hubs as possible.

In your press release, include links back to your website to create more traffic and create buzz about your website. Writing articles and distributing them via partner websites and article distribution websites (such as ezinearticles.com) are also excellent sources of free traffic.

Contents of a Standard Press Release

  • Headline – this can be up to 20 words
  • Subhead – this is optional
  • Dateline – city, state, and date of press release
  • Article beginning – catch the reader’s attention, including problem & solution
  • Author quote – this a meaty and compelling sound byte
  • Author info – a paragraph or two about the author
  • Book info – a paragraph or two about the book bout the book
  • Contact – include links for review copies and media interviews with you, and include your website address
  • CTA- conclude with a clear, compelling “call to action”
  • Hashtags – include social media hashtags
  • About the Author – your author biography, about 500 words

For Non-Fiction:

Lead your press release with the main problem and its solution in the first paragraph. What problem does your book solve? What solution will readers find? Lead the press release audience to your book obliquely. That is, state the problem and solution, then mention that your book supports this premise. Include anywhere from 3 to 7 tips from your book, and tell people how they can find out more.

For Fiction:

Lead with the key character at the beginning of the press release. Include the emotional angle of your premise. Tell people what emotions they will experience as they read the book, and help them preview their reading experience. As you write your press release, be clear about your target audience, and speak directly to them.

Write your press releases for consumers, bloggers, journalists and the Google search algorithm. There are several large news services where you can distribute press releases with newsworthy information to reporters worldwide. Some of these include PRNewsWire.com and businesswire.com, to name just a couple.

As you dive into this promotional medium, you’ll find a whole new world to discover. Now… get cracking! The world is waiting to discover you.




Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






Shout out to Paul J. Thomas, author of Bite Size Advice

Bite Size Advice is now available in both paperback and as an eBook.

While there are many blogs, not all are created equal. One which stands out from the crowd is a thought-provoking and eclectic blog written by Paul Thomas. Paul is the Chief Executive Officer of Gateway Credit Union in Sydney. Gateway was a relatively early adopter of blogging and maintains one of Australia’s leading business blogs.

This book is a compelling collection of some of Paul’s blog posts – 100 to be exact. His weekly posts are a combination of economic commentary, thought leadership and financial hints. What ties these seemingly disparate categories together is that they are all written through the prism of a banking and financial services lens.

For a limited time, eBook is available for .99!

 

icon1August 19th, 2015
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Smarter Amazon Listings for Books, eBooks and Audiobooks


by Bryan Heathman

Getting a book into tens of thousands of reader’s hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book.

Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. I was sitting in his freshly remodeled home, enjoying appetizers on the porch on a warm summer evening. This executive manages a team of people at Amazon who perform the software development on Amazon’s search algorithms.

This conversation took an interesting turn when we started talking about Amazon’s search results, such as what you see when you type in search terms like “high performance tennis books.” I was curious as to the weight (if any) they give to historical conversion rates when deciding which books to display in the search results. This was interesting to me as the author of a book called Conversion Marketing, which delves into how to optimize a website to boost ecommerce conversion rates.

What I discovered was interesting in that Amazon displays the most relevant search results as possible while resisting the temptation to display the highest converting items in their catalog.

Why is this important to authors? What this means is that when you, or your publisher, creates your book listing on Amazon, it makes a material difference in the sales of your book based on how you structure your book listing and your book’s information (or metadata).

I like writing about the topic of online book conversion because authors keep asking me, “How can I sell more copies of my book?” Over the last decade of my experience publishing books, I’ve discovered that getting a book into the marketplace effectively involves the collective knowledge of 30 different people.

From slick cover design to writing punchy marketing copy, the demands of publishing your book involve some highly specialized skills. If you’re not an expert at all of them – and trust me, no one is – it’s time to work a bit smarter.

I own a company that helps authors publish their work, then distributes their books and audiobooks internationally. That gives me a unique perspective on the question of how to sell more books. Not a week goes by when I don’t have authors approaching me for help boosting the sales of their books. The most common mistake independent authors make is that they try to do too much themselves. I’ve witnessed a lot of missed revenue opportunities from false starts, poor workmanship or negative reviews. These mistakes can be very costly indeed.

So what can you do to create a great looking book listing on Amazon.com, which also drives high traffic from Amazon search results? Here are my top 3 marketing tips for structuring a great performing book listing on Amazon.com:

Tip 1 – Keyword Research: establish what keywords people use to find books in your genre. Use these keywords throughout your book listing. If you can include key phrases in your title, sub-title and/or descriptions, you’ll be doing great. To research keywords, consider resources such as AMZ Tracker.

Tip 2 – Book Description: structure your book description with over 1,000 characters. Also, it can help if your description is HTML coded. Finally, make sure your description is well written. A search will begin and end here if the description cannot get the point of your book across quickly.

Tip 3 – Bullet Points: many Amazon shoppers like to have a quick summary of the book, at a glance. Using bullet points in your description can help, with the key selling points of your book. What goes into your key selling points? A few ideas include mentioning awards, endorsements, a synopsis and the genre of your book.

Follow these simple guidelines for your book listing in electronic catalogs, and you will be well on your way to getting your work into the hands of eager readers.




Congratulations, Paul J. Thomas, on your newest book Bite Size Advice: A Definitive Guide to Political, Economic, Social and Technological Issues.



Bite Size Advice is an indispensable tool for those wanting to increase their political, economic, social and technological literacy. Written in clear and concise language, it demystifies the key issues impacting our day-to-day lives and delivers invaluable advice in bite size chunks. Now you can find out everything you wanted to know about almost everything.










Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing, GOKO Publishing’s US partner. He works with bestselling authors and consultants which have included the late Zig Ziglar, Donald Trump and John C. Maxwell in the role of publisher and marketer. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.





Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






 

icon1August 10th, 2015
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LIBRARY DISTRIBUTION: THE SWEET “Shhhh” OF SUCCESS


When you write a book, getting book distribution is a major component of publishing success. Getting the widest distribution possible for your book should be your main goal. Once you’ve gone to the trouble of writing your best ideas and publishing them, you’ll want as many people as possible to engage with you.

As a publisher, a number of the authors I coach come to me with many misconceptions about book distribution. They think that all they need to do is publish their book on Amazon Kindle, and they’ll have a best seller on their hands.

In reality, Amazon represents fraction of the book market. Of the scores of methods for distributing your work, online retail is just one of them. Likewise, there are many money-making derivatives for your work. eBook sales comprise only a fraction of the revenue you can make when you publish intelligently.

Having a publisher on your side will help you navigate the maze of details involved in getting your book to market. A good assisted self-publishing company will have access to hard numbers you may not even have considered before as an author. They will also have inside connections you just can’t leverage any other way.

Shhhh! Libraries Are Publishing’s Best Kept Secret

The Theological Hall In Strahov Monastery In Prague.

When you publish your book, one of the best ways to ensure that you have a captive audience is to distribute your book through the public library system and a network of corporate libraries. For you as an author, this could mean having a printed volume of your manuscript available in every town and city in the country. There’s nothing sweeter than that sweet “Shhh” of success when you show up for your book signings.

Libraries buy huge quantities of books all the time. Why not yours? To get started, first you’ll need to understand how they buy and what influences them to make those buying decisions. Once you know this, you can sell untold volumes of your book (pun intended – sorry).

The reality of this distribution tactic depends on how popular your book is to start. Unless you have a team of sales people promoting your book to libraries through their own catalog, your book would need to be immensely popular in order to shout above the noise of the overcrowded book marketplace.

On the other hand, having a sales team promoting for you is not some pipe dream, as many might expect. For the authors I work with, it’s a reality.

Just about everyone agrees that library distribution sounds like a great idea. But how do you actually make it happen? For the answer, let’s take a quick look at how today’s libraries came by their current circulation system.

How To Get Your Book Into Libraries

At one time, Andrew Carnegie was the richest man in history. He made enormous gobs of money in the steel industry, and he became famous as a philanthropist. In fact, he spent the first half of his life making money and the second half giving it all away.

Carnegie was influential in promoting lending libraries throughout the U.S. The story goes that he would approach cities and towns, Chambers of Commerce and local fraternal organizations with an offer to help them build a library. He would put up half the money for the library if the townspeople would come up with the other half through taxes or other fundraising. This meant a boom to the existing library system, and the result is what we see today throughout the U.S.

To put books into the branches, committees discuss the topics and authors that people want to read most. The library commission meets regularly, usually annually, to decide generally what should go into the library. Libraries can order books for their patrons, and they often keep track of the most requested books.

There is also an inter-library lending system. If you order a book from your local library in Seattle, your cherished volume may come to you from as far away as Boise, Idaho. The Internet has changed much about the way libraries work, including speed, but the lending concept remains the same.

Each library has a procurement officer who decides which books to buy to put on the shelves locally. If there’s enough demand for a book and they have the budget, they will buy it.

On the other side of this equation, publishing companies have teams of sales people who meet with the book buyers at libraries and library conventions, convincing them to order the books in their catalogs.

Many libraries will only work with a restricted number of catalogs. This means if you’re a lone wolf trying to get your foot in the door at your local branch, you may have a bit of a hurdle to get over. The place to start is the procurement office at district headquarters.

One author created a musical stage play for children to promote his children’s book, complete with 5 actors and dancers. The author took his troupe on the road to local bookstores, libraries and schools to perform a live musical depicting characters from his book “The Kid with the Red Juice Mustache.” Parents of children attending the show lined-up to buy his book, as did the librarians hosting his events.

Having a publishing house do the ground work for you is ultimately the easiest option for increasing your book’s distribution. This is true not just for getting your book into libraries, but getting it into the scores of other outlets clamoring for new books to loan or sell.

With the right kind of push, you could be hearing the sweet “Shhhh” of success!




Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






Inspiring Leaders at your Fingertips

Get access to some of the world’s top minds on Leadership and Motivation in this new iPhone app.This powerful library in a unique universal app will motivate and inspire you to change and improve your life and the lives of others.

Leadership App

This collection of life-changing audios includes masterpieces on personal improvement, inspiration, leadership and business success from famous speakers, authors, thinkers and self-made millionaires.

FREE audio with download,“Resolving Conflict” by professional speaker and coach Tony Alessandra. Learn invaluable tips on how to deal with conflict and create positive resolution.

learn-more
 

icon1July 7th, 2015
icon2admin

The Perils of Pricing a Book: Pricing Tips for Maximum Profits


Have you dreamed about writing a book? Getting your book into the marketplace has just become easier than it ever has been in the history of writing. For the first time ever, you can pen your prose and publish to the world at large in about as much time as it takes to bake a cake (Okay, maybe a little longer).

The Expert is in 1200x1200

Gone are the days of traditional publishing: writing your book proposal, shopping for an agent, pushing your manuscript to 47 publishing houses, signing away your copyright (and the bulk of your revenue), hiring a publicist, and running the grueling circuit of a PR tour – all for the glory of being a “published author.” There’s no more need for a middle man when it comes to publishing your cherished work.

Or is there?

Let’s say you are indeed an author. You’ve just finished writing your book. It took you a year to finally get your best ideas into manuscript form, scribbling into the wee hours while your friends are out doing… well, whatever normal people do on a Saturday night.

Finally the last comma is in place, and your weekly writers group has given your book the coveted Seal of Peer Approval. In fact your work is so polished, you’re bored with it. But you’re excited to get it in front of millions of readers, who of course will become millions of raving fans just as soon as you can figure out how to actually get your book out there.

What’s the first thing you do? Well, if you’re like most first-time authors, you give your book a title, grab some swell stock imagery, throw a dart at a price-tag, and upload your book to Kindle Direct Publishing. And then you wait. And wait. And wait some more, wondering why your royalty statement is producing big goose eggs. So when will your sales reports hatch into real, hard numbers?

Welcome to the plight of the vast majority of authors.

It’s only during the fourth week after you pushed the GO button that you realize your book’s title has a typo in it, or you’ve misplaced a period in the “Ph.D.” after your name (these are real stories from real self-published authors). You also start to wonder if pricing your book at $99 dollars instead of 99 cents was a good idea. Many people read “Self Publishing for Dummies” and then start to wonder what went wrong after they hit the big green “Publish” button.

Tapping the Price Experts

Do you know the perfect pricing formula for a book? How do you find the perfect price point for your book? How is the physical book pricing related to ebook pricing? Most authors are in love with their work and want to price it confidently. They grab a number from one of their favorite books and throw it at the wall to see if it sticks. Such an approach makes for a tangled mess. It’s not long before we’re back to wondering why we keep seeing zeros on the sales report.

The odds are high that you’re an incredible writer, but not a publishing expert. Did you know that it takes a team of 30 people to get a book onto the shelves of a bookstore? How are you supposed to know what your book should cost? Here are some practical tips to consider when determining your book pricing.

Let me encourage you to price your book confidently. You actually can sell it for a higher price if you have a focused audience. But what authors don’t understand is that if you price your book at a lower price point, counter intuitively it does not create more demand for your book. In fact, often a lower price has the opposite effect. Here are a few book pricing tips to price your book like a publishing pro.

Sell For a Higher Price If…

Your topic is exclusive or about a celebrity

You are a celebrity with a major audience

You are highly credentialed or experienced

You are revealing guarded secrets

Your topic is in high demand

You have an incredible marketing strategy to launch your book



Sell for a Lower Price If….

You are writing a series of books

You are breaking into a marketplace of avid readers, like sci-fi or romance



Amazon is not the only game in town when it comes to book distribution, but they have significant influence over book pricing. Amazon does offer massive sales potential if you play the game intelligently. Therefore it’s worth giving it special attention here.

Publishing with Kindle Select is one way that authors drive traffic to their book title. The program’s main benefit is that your book is free for 5 days, sometimes generating a ton of traffic if promoted correctly. The problem is that you’re required to publish the book exclusively with Kindle Select for 90 days, and the exclusive status is set to auto-renew unless you remember to turn that feature off. After you give away your ebook for free for 5-days, where should you price it after the promotion? $.99? $3.99? $11.99?

One of the little known pieces of research is this: sadly, people who download free ebooks generally don’t read them. Your cherished manuscript just sits on someone’s tablet or phone, collecting digital dust. It languishes between the second volume of the Harry Potter saga and a scanned copy of War & Peace. Unless you’re blessed with uncommon celebrity and awesome cover artwork, don’t give your book away for free unless you have a strategy behind your pricing plan. Your accountant will thank you.

One pricing study from $12 million of ebook sales suggests the optimal ebook price point is $3.99. But is that the optimal price for a 196 page book priced at $17.99? Or is it the perfect ebook pricing for a 450 page hard cover book priced at $29.99? What about a children’s book or an electronic-only cookbook? This is where the guidance of a publisher, a battle scarred author or agent can yield rich dividends for your writing endeavors.

After pricing over 1,500 book derivatives, here are the questions we ask to determine the perfect pricing:

• How famous is the author?

• What is the genre of the book? What is true for a serial sci-fi novel may not be true for a business book.

• Will the book get reviewed by a respectable Reviewer?

• Has the book been submitted for awards?

• What is the page count of the book (or word count of the ebook)?

• What marketing endeavors will support the book launch?

• Will the physical book be sold into retailers?

Book pricing is part art and part science. Since you have invested a year of your late-night Saturday nights pounding the keyboard, spend some time researching the pricing strategy of books in your genre (over time). Don’t you think your book deserves the best possible chance of getting read? When you take the time to understand your marketplace, you can beat the odds and increase your chances for impressive royalties.

Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






 

icon1June 9th, 2015
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I Could NEVER Write a Book!


by Bryan Heathman

Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book.

This Is My StoryYears ago, I was one of these people who wanted to write a book but didn’t know how to get started. Now having done written a book (on top of a busy schedule), I share the process of writing with aspiring authors all over the planet.

My advice for aspiring published authors is simple…all it takes is the right kind of preparation. In other words, you have to prepare to succeed.

But many people in my sphere of influence don’t just want to write a book – they want to write a best selling book. In fact, they come to me on their quest to get famous as a result of writing a book.

So the question remains, even though the marketplace is swamped with books, can you become a best selling author?

The answer is “of course!” But why am I so sure? Because the best seller lists are populated by authors – and somebody’s got to be on those lists. Why couldn’t it be you? The right kind of preparation and the knowledge of where to apply some extra effort can make all the difference between just another book release and a runaway hit – with you holding the reins.

As a publisher, I’ve worked with some of the best-selling authors in the world. Some of them truly are great writers. Ironically, others are merely great marketers. To me, it takes a winning combination of both in order to be truly successful as an author, to have staying power and to reach the top. Like any goal, you need to begin with the end in mind.

If You Fail to Plan, You Plan to Fail

In high school, my wrestling coach had this quote on the wall of our gymnasium: “If You Fail to Plan, You Plan to Fail.” Every day our team would reflect on this philosophy, and we were encouraged to develop a plan to overcome our weaknesses and leverage our strengths. Now many years later, this philosophy has proven to hold true in many pursuits…including building best-selling books.

Writing a book that becomes a best seller is feasible if you start your book project with the proper planning. Following the same niche-vetting process is required for every book, fact or fiction, no matter what your reasons may be for writing your manuscript. Once you determine what to write, preparing the book for your selected niche market becomes part of the writing process.

The first decision to make about your book is the decision to approach it with a sense of professionalism. Decide what your book is about and who it’s for. Understand who your competition is. Decide that you will complete your book and that you will publish it. Give yourself a deadline, and work steadily to meet it. Commit fully. This is the one distinguishing factor that all successful authors have in common – professionalism.

To get started with the proper planning and preparation you’ll need to create a book proposal, no matter which publishing model you choose. Whether you’re going to shop your manuscript to legacy publishers, self-publish it or choose something in between, proper planning is one of the biggest steps you can take on the road to best seller success.

The reason is that your book proposal will help you focus your writing ideas and help you treat your book as a business. The proposal includes a synopsis of your book, an analysis of your market, a comparison of competing books that are already in stores, and your plan for marketing your book.

In my travels with breakaway best-selling authors I often ask about their success stories, then look for common denominators of success. Here are a few of my discoveries – each best-selling author has at least one strength which include elements like:

  • Writing a syndicated newspaper column
  • Regular writer in an industry-specific magazine
  • Being a charismatic salesperson
  • Writing a high traffic blog
  • Large email database (or access to several)
  • Media savvy in radio or TV
  • Speaking within industry associations
  • Having a large social media following, typically on one social media platform (oddly, rarely on multiple social media platforms)

If you are already in the business of writing or speaking, take a look at the sales figures from your previous works and include these numbers in your proposal. Also include the number of speaking engagements you can line-up during the next twelve months, along with any book tours, media appearances, press releases, blog posts, and social media figures and projections. When your details start to take shape, so does the outline of your book.

Crystalizing Your Vision

As part of your preparation, ask yourself the following questions. Include your answers in the pages of your proposal.

  • Why do I want to write about this particular topic? Find your topic and angle. Do you have any story ideas or other compelling points to make? Start with a seed idea then build on it. Even the great works of the ages began with a simple seed that blossomed into rich maturity. Using stories is a great way to create a gripping, readable, authoritative book.

  • What do I want my book to do for me and for others? Determine whether your book will support another part of your business. Decide how you want your book to affect others and what you want them to take away from the experience of reading it.

  • Which specific audience do I want my book to attract? Are you writing fiction for stay-at-home moms looking to spice-up their daily routine? Are you writing Leadership materials for up-and-coming executives under 35 who are striving to build their career success? Know your target audience and get inside their heads.

  • Who else is writing successfully on this topic? What kinds of tactics are they using to gain exposure for their book? Success leaves tracks, so follow in the footprints of other best sellers.

  • Which format is best suited for my book? Should I publish in print, digital ebooks or both? Amazon sells more digital eBooks than print books. Surprisingly however, most authors make more income from their physical books. Having a well-designed physical book will boost your credibility.

  • Who would most likely be a good evangelist for my book? Take a look at the people in your inner circle and your social networks. See who is the most likely to serve as a center of influence for promoting your book, then figure out an incentive for them to talk-up your book.

    It’s well within your reach to become a best-selling author. In fact, in some cases you can be a #1 Amazon Bestseller with a minimal marketing effort, given the right niche. When you break it down and take the right steps to reach your publishing goals, what sounds unwieldy today becomes matter of fact tomorrow.

    The important thing is to get started. You’ll miss 100% of the shots you don’t take – so take a shot. Why not get started sharing your legacy with the world today.

    Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.



    Bryan Edired 1Bryan Heathman is the President of Made for Success. He works with bestselling authors and consultants which have included the late Zig Ziglar, Donald Trump and John C. Maxwell in the role of publisher and marketer. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.




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    icon1June 2nd, 2015
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