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How to Start Writing a Book


I’ve published over a thousand books in my career and have worked with a variety of interesting authors worldwide. Their backgrounds range from university professors and bank CEO’s to Olympic athletes and technology executives.

Because writing is an art, it is easy to get stuck in the process. I’ve seen many authors become paralyzed by their own over-analysis of their topic. Others will research so meticulously that they never seem to make any progress. Many authors will take 12 months or more to write a book. Some take several years to come up with a complete first draft of their manuscript. Others simply don’t finish at all.

The key to completion is harnessing the power of momentum. While each author has a unique process for completing a book manuscript, there are dozens of different methods for writing books. In response to this thorny issue, I’ve discovered a system that will cut that time down to a few weeks.

Let’s explore a couple methods.

We’ll start with the ”straight A student” when it comes to writing a book so that you can see the best-case scenario. This writer is Chris Widener, and he is a professional speaker. Besides writing a New York Times bestselling book, he is the fastest writer I know. After he conceived his book over a couple of months, he sat down at his local Starbucks for 12-days straight and wrote a 35,000-word manuscript. Most mere mortal authors have a different experience. Let’s look at a few more examples.

Many authors start their book projects by taking time off of their “day job”, or taking a sabbatical. The most common methods people use to write a book is to step away from their everyday life for 6 to 12 months, and then go off somewhere interesting and write. On average, this approach takes about a year.

Another way that’s quite common, especially with non-fiction books written by hyper busy executives, is taking a few months to draft the essence of the material, creating a cogent outline, and coming up with stories to support each point. Once this outline is in place, they hire a professional writer to do the heavy lifting of crafting the body of the book. A good ghostwriter will take the author’s ideas and concepts, then translate them into the written word, expressing the material in a style that meshes with the author’s voice.

Ghostwriting is an excellent option for authors who are clear about what they would like to say but haven’t yet honed the craft of composition. It’s an efficient way to work, and it’s completely legit. As long as the ghostwriter and the author of record speak the same language, this can produce some highly successful results.

However there is a downside to this tactic. The reason many authors want to hire a ghostwriter in the first place is that they have difficulty expressing themselves. This can make for muddled communication and imperfect results. If you choose to hire a ghostwriter, you will need to be clear about your content and your objective.

The final method for writing a book is a system we use at Made for Success Publishing called Book in a Weekend. It’s a high-velocity, time-compressed system for writing books inspired by agile product development methods. This is great for the author who may want to write a book themselves, or come up with an outline they can hand off to a ghostwriter to do the writing for them. This is the most effective method for setting up the writing project and producing a time-compressed outline of a book in a weekend.

The most important aspect of writing is to get the project started. Once you have started the writing process, it’s easier to gain momentum and complete the manuscript. It is essential to work from a detailed outline of the book, much like a Table of Contents. This helps you organize your writing and stay on track.

What we do with this Book in a Weekend process is fairly intuitive, but it’s easy to put off completion. We work with the author to break the book down into a series of small chunks. By chunks, I’m talking about chunks of writing, so each part of the book gets broken down into 800-word sections. Now, you’ve got a plan for writing each 800-word piece.

These sections of writing can be thought of in the same way you might think of writing an article or an email. In my line of work, I type a lot of emails. A really long email is usually about 800 words. If I’m writing a short email, it might be 50 to 100 words. By breaking the project down, the author might think of each section as a series of long emails.

Most people can sit down for an hour or so, write a long email and overcome any typical distractions. Carving out an hour to write is a fairly achievable goal. If the author can string together those messages into the timeframe that we recommend, the book will develop naturally like clockwork – usually in just a couple of days.

The Book in a Weekend process entails following these 7 sequential steps. In fact, I use this exact method to write my own books.

1. Conceptualize your book by answering the question of “What’s the big picture of your writing?”

2. Identify your target audience.

3. Brainstorm title options for your book.

4. Gather and organize pertinent stories that can be used to make key points.

5. Build the Table of Contents with your key ideas.

6. Assign stories to each Chapter.

7. Assign how many words you plan to write for each Chapter.

When I wanted to create my first manuscript, I went on a retreat for a few days. I rented a hotel room on a mountain lake, removed all distractions and didn’t even answer my cell phone. It may sound like a dream vacation, but believe me – I was definitely in Work mode. I’d wake-up early to write as the sun came up, and then would reward myself at the end of the day with an early evening motorcycle ride around the lake.

I found that organizing my ideas using these steps really helped me overcome my natural tendency to procrastinate on the project. Ponying up the cash for the hotel room also helped give the project the gravitas is needed. By the end of my stay, I had an actionable manuscript, which I later published first as an ebook, then as a physical book and finally as an audiobook. Since then, that book has gone on to sell thousands of copies on autopilot.

With that, there’s only one question left to ask: what are your plans for the weekend?




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

  
 

icon1August 9th, 2016
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Like Climbing a Mountain – The 5 Things to Know in Writing a Successful Book


Like Climbing a Mountain – The 5 Things to Know in Writing a Successful Book


Bryan Heathman

Few things are as satisfying as that feeling you get once you see the book you’ve written on bookstore shelves. At the very least, it’s a valuable conversation starter at cocktail parties. At the very best, your name becomes a household name.

Some people say the best part about being a published author is the passive income you receive from your quarterly royalty checks. Patricia Fripp is famous in my office for her thank you letters about receiving “mailbox money.”

For those who are already published writers, you probably know that there is nothing passive about your income. There’s also nothing glamorous about the sweat involved in bringing your opus to market and banging your drum for months leading into your launch to attract the attention of book buyers. Hence, there needs to be more to your reward than riveting conversation at cocktail parties.


The Key to Reaching the Top Is Actually Starting


This reminds me of a story. One weekend a few years ago, when my son was still a teenager – eyebrows fashionably bushy, girls squabbling over him, physically fit and taking it for granted – we set out for a day hike to the summit of the famous Mt. Saint Helens. Yes, that Mt. Saint Helens, the semi-active volcano which continues to brew to this day under a dome of hardened lava.

We arrived at the trailhead early-morning. The path was strewn with sharp gray rocks, pieces of ash and pumice left over from her famous explosion back in May of 1980. Even though the terrain on the trail was rough, my son and I got started – he with the rash haste of a 16-year old; I with the more practiced gait of a silverback. The point is that we started, a delicate point that most fail to appreciate. As they say, “The start is what stops most people.”

The morning wore on, and the trail climbed without any consideration for my physical condition. I looked around to see if we were keeping pace with the healthy couple from Connecticut who were climbing 3 summits in 3 days. I was hanging in there. However, in the back of my mind I was hoping that after a while my son would tire, slow down, and give his ol’ man a break. Not a chance. He pushed ahead, summited with ease, and waited impatiently for me at the top.

The air was thin towards the top of this 10,000 foot peak, but despite the elevation everything was going great. Then suddenly, 50 yards from the peak, my thigh seriously cramped-up. There I was, so close to the elusive summit that I could hear the conversations from the group at the summit. As I sat there on a rock stretching my thigh, I wondered flippantly if there were any rickshaws nearby that I could hire. It was only a persistent inner resolve that got me off that rock and up the steep, rocky path to the summit.

Writing a book can be like that.

Whether you start out writing your book with high hopes and a burst of energy, or you pace yourself with the long view in mind, the key is to start. Once you get started, momentum works in your favor. Then, your next challenge is to finish it. The rewards will be many and finishing a book is incredibly fulfilling, despite the challenges along the way.


5 Things to Know about a Published Book


Knowing that it’s hard to tell stories at events about a book you haven’t finished yet, here are five steps for getting your book manuscript done, out the door, and into the hands of readers.

1. Derivatives: Consider the different types of book derivatives that are available to you, such as physical books, eBooks and audiobooks. Choose the format that’s most appropriate for your ideas and your audience. Some authors launch their ebook first. Others will record an audiobook first, get it transcribed, then convert that to their book.

2. Licensing: Know about licensing for both domestic and foreign rights. Getting your book translated into foreign languages and published can make an attractive ancillary income from your writing.

3. Title: Come up with a gripping title for your book and don’t underestimate this part of your writing. Do some social media research study to get the book’s title and subtitle locked down. You can get opinions from fans in real-time this way. It’s a great use of technology!

4. Structure: Use your table of contents as the essence of your book. It will help establish the flow of your ideas and serve as an outline for your material. You can refer to it as you write and create the structure of your book.

5. Refinement: As the writing progresses, always have someone proof edit your work to make sure that the writing is sharp. Have a trusted ally provide you with ongoing feedback. This means that through the writing process, you’re not alone and you have help every step of the way.

Using these steps can accelerate your writing process and help you complete your manuscript at a brisk pace. What I’ve discovered after years of working with authors is that even people who maintain a crazy busy schedule can complete a book inside a three-month time frame, by disciplining their time on their writing project.

What kind of conversation will you start at your next cocktail party? Challenge yourself to get started with a book and push it across the finish-line in the next 6-months…what comes next may surprise you.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1August 2nd, 2016
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Goodreads and the Power of Massive Book Exposure


bigstock-Content-Marketing-Arrows-Hit-92741999-300x225 When it comes to talking about the fundamentals of book promotion, using GoodReads is about as fundamental as you can get. Can 41 million readers be wrong? Probably not. With that in mind, here are steps you can take to maximize the return on your investment of time and attention to your book marketing campaigns.

The Goodreads Trifecta of Promotion 

1. Community & Good Citizenship: Get involved in the GoodReads community and when your book is released, ask people to review it on the site. As a member of the Goodreads community, you’ll want to observe decorum. Use the same common courtesies you would in any other online social setting. Take a week or so to observe the tone and the content of threads within the groups. When you feel confident that you’ve got the knack, start participating by leaving considered comments. Once you become a bit more known you can create threads of your own. After you’ve become a trusted member of the community, you can add your book title or have someone add it for you. This gradual approach means you are less likely to look like an amateur and more likely to be considered a respected voice in the community.

2. Book Giveaways: Once you’re established on Goodreads.com, you can create buzz and get reviews by giving away free copies of your book. To do this, click the Goodreads link to “Create A Giveaway.” These are physical books you’re giving away, so you’ll need to have copies of your book on hand to send to reviewers who request it. Be sure you conduct only one Giveaway at a time or this can get expensive and confusing. Some experts suggest allocating 25 books to Goodreads Giveaways, and run multiple giveaway campaigns over a period of time. With that said, this is an excellent way to generate the best kind of publicity for your book – word of mouth.

3. Paid Advertising: Goodreads advertising means you can reach an ultra targeted market for an incredibly low investment. Here is real data from an ad I bought on Goodreads. The budget was $49, but in fact we only spent $1 on the total campaign in 30-days. This cost may seem like it’s too low to be effective, but the ad for the book generated 13,300 impressions. Because there were only 2 click-throughs, there was virtually no cost to the author for this phenomenal exposure. Where I come from in the world of book marketing, this is an astonishing amount of reach for very little expense.

Following are the stats for the ad, promoting the book “Gotcha” by Dr. Sally Ernst.

Daily Views: 181

Daily Clicks: 0

Daily Cost: $0.00

Total Views: 13,300

Total Clicks: 2

Total Cost: $1.00

Promoting your book is fundamental to your success as an author, and leveraging the power of Goodreads makes it an easy call.

Good selling! Katherine Owen

  
 

icon1March 7th, 2016
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Goodreads for Authors: Reflections on Fundamentals


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“Gentlemen, this is a football.” Vince Lombardi famously spoke these words to his team when he took over as head     coach of the Green Bay Packers in 1959. While it’s probably true that the players he was speaking to were well aware of the ball’s name – reinforcing the fundamentals never hurt anybody.

In fact, the Packers went on to unprecedented victory under Lombardi’s leadership because of his relentless drills on the fundamentals. The Packers became champions many times over, helping football to become the U.S. national mania it is today. The Super Bowl trophy is known as the Vince Lombardi cup, and winning it is a testament to the team’s ability to master the basics.

So what does this have to do with you as an author and the success of your book marketing? It’s simple: if you want to succeed, never stop reviewing the fundamentals. Return to bedrock as often as you can. Honing your book marketing skills in just a few basic areas can launch your career and keep it aloft for a long time to come.

As an author, one of the most basic steps you can take to promote your book is to be present places where the readers show up. This means a portion of your promotional time needs to be focused on Goodreads.com. Not only is this good for you, it’s good for the millions of Goodreads members who are wondering what to read next. Unlike some social media sites, this is one place where your book promotions are not only okay, people are hungry for them.

Simple Does Not Mean Stupid!

Goodreads has a simple premise: it’s a free membership site devoted to books and book lovers. It started back in 2007 with the intent of allowing readers to make book recommendations. Since then, the site has grown to over 41 million members with nearly 300 million page views per month. That’s a whole lot of eyeballs.

This makes Goodreads the biggest book club on the planet and getting involved in it is a smart move for you as an author. The average members are well-heeled, well educated professionals and interestingly, mostly women, with a deep seated passion for the written word. They work in fields like Education, Law and Market Research, which means they’re pretty sharp cookies. You don’t have to worry about talking over their heads.

Still, just because this is the average reader profile, that doesn’t mean you can’t find other bookish types on the site – men, women, young, old, rich, poor, conservative or whatever. The sheer number of members means you can find just about any kind of group you’d like to reach, with tastes that range from Horror to Humour and from Self Help to Sci-Fi. Whatever you’ve written, Goodreaders are likely to give your material a fair assessment.

Once you’re a member of Goodreads, you can engage in their Author Program. This status is free, and it allows you to take advantage of the rich pool of avid readers and hungry buyers and promote your magnum opus. Upgrading your status from a standard member to an Author means submitting an application to Goodreads’ staff for review. You should hear back from them in a couple of days, so sit tight. It will definitely be worth the wait.

Here are 10 fundamentals to have ready when you set-up your Goodreads account:

1. Book Title

2. Sub-Title

3. Description

4. ISBN number

5. Cover artwork

6. Author photo

7. Author bio

8. Links to other social media accounts

9. Link to your website

10. Link to your blog (an RSS feed is preferred to automatically keep your blog posts current on Goodreads)

Whether you want to participate in group discussions, create a Book Giveaway, or advertise on the site, the sheer numbers of this social media giant make it fundamental to your book promotion campaign.

Bryan Heathman is the President of Made for Success Publishing, GOKO Publishing’s U.S. partner. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.

  
 

icon1February 8th, 2016
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The Book Launch Formula – Becoming a Home Town Hero


Have you ever noticed that no matter how successful you become, there’s always someone who likes to knock you down a peg? Maybe it’s an older sibling, an in-law or a friend of yours from your high school days.

Maybe you are the exception that makes the rule, and you don’t have anyone who fits this description. I imagine if you think hard enough, the odds are high that you’ll think of someone like this not too far from your inner circle.

The reason I bring it up is that, when it comes to your success as an author, this paradigm is repeated on a large scale in your home town. The people who know you best or for the longest time are the ones who are least likely to give you the kudos you need to succeed on a grand scale.

There’s always going to be a clique in your neighborhood who believe they know you too well, or they think they do. They figure you’re a known quantity – they knew you when – and there’s little mystery to be revealed where you’re concerned. These people don’t mean to be dismissive or disrespectful. It’s just human nature. It’s only when you’ve got your name in lights in someone else’s town that your neighbors will accept you as a success.

This means when it comes to your career, your home town is the absolute best place to hone the skills it takes to successfully promote your book. It’s nice and safe. No matter what you do, the people close to home are going to love you anyway and hold to their stubborn opinions. This makes it an excellent place to take risks, refine your media publicity skills, and do lots of live events.

Book signings, media interviews and keynote addresses are the recipe for becoming a home town hero. As your skills get more refined, you can get your act together and take it on the road. That’s when your career will be ripe for that “overnight sensation” miracle we all read about in Huffington Post.

The Magic of Book Launch Events

If you’re an author, it’s essential to plan a series of promotional events in your local market to launch your book. Don’t just release your book and try to convince people to buy it. Create tension and excitement in advance, centered around the big day your book will finally be available.

Think about it. How many sunny days have you spent with your nose pressed against the window, tapping on your keyboard instead of playing volleyball on the beach? How many family gatherings have you attended where people have asked, “How’s your book coming along?” For that matter, how many events and celebrations have you missed because your writing came first?

There needs to be a payoff for the monumental investment of time, heart and soul that you’ve poured into your manuscript. Your fans and would-be followers want to share in the success of your book launch – which is why it needs to be a book launch instead of a book release.

Along with this comes the responsibility to have a series of appearances right in your home town. It’s not all that difficult to schedule these events. Just call your local bookstore and ask. The worst odds you face are 50/50. It’s surprisingly easy to get your foot in the door, and many bookstore managers are hungry for authors to show up and create some buzz for their store.

In fact, Barnes & Noble stores have a position in each store called the “CRM” whose responsibility includes scheduling author signing events. So ask for the “CRM” when requesting a signing in your local B&N store.

Libraries, schools, country clubs, civic organizations and social fraternities also make great venues for book signings. Usually all it takes to schedule an event is making that initial phone call, then following the thread until your date is inked on the calendar.

Let the Local Media Be Your Mouthpiece

Once you schedule your book launch event, naturally you’ll want to make sure you invite colleagues, friends and family. But don’t neglect the local media. This is a huge piece of the puzzle, yet so often it’s overlooked by humble authors with a “who, me?” attitude. This is true even of retired corporate executives, professional speakers and others who’ve enjoyed success but are still tentative about promoting themselves in the author space.

Yes – the fact that you’re having a book signing is a big event. Let the community share in your excitement. Put yourself out there, and you’ll be amazed by the return you get on your investment of time and heart.

Contact local media outlets such as radio, TV and publishers. Journalists are receptive to submissions, and many strongly support the work of local authors. Also, don’t be shy about reaching out to the media in neighboring cities as well. The farther afield you travel, the more likely you are to broaden the scope of your celebrity.

Local media coverage is not always easy to get, but it can be had for the right price. Often that price is simply your respect for their format. Look into the specific requirements of each of your local media outlets before you get in touch with them. You’ll find that they’re much the same across the board with a few subtle variations on the theme. Make it easy for them to promote you, save them time, be interesting and be easy to reach.

A friend of mine got his product featured in the USA Today by counting the average number of words per article by the journalist who covers his topic. When he submitted his article, it took the journalist very little time to modify the article for publication to her tastes.

Working with the media is where having a press kit comes in handy. We cover this topic in an article called Book Publicity Media Kits – The 5 Essential Elements Journalists Need.

When you have your author bio, book descriptions and press release prepared ahead of time, contacting the media is a breeze. And when you play by their format rules, you’re handing them every reason to cover your book launch events.

Combining book launch events with local media promotion is a great recipe for becoming a home town hero, one that plants the seeds of red carpet celebrity and stellar book sales. I’ve seen this happen many times in my career as a publisher and look forward to reading about your success stories.


The Writer’s Advantage: Harness the Power of the Written Word

Promo Photo

Do you have a story waiting to be told but know your writing skills need improvement? This expert resource will help you develop both your technical and creative writing skills. Bestselling authors reveal entertaining and informative methods to craft a story, organize complex thoughts, and write effectively to engage your readers.

How to effectively write a book, essay, or business plan does not need to be a mystery. Learn a foolproof system for taking highly complex ideas and plots and organizing them into a cohesive flow that is easy for readers to digest.

Let Dianna Booher, author of over forty books, share her insights on transferring ideas from your head onto paper and gain insights from bestselling author Laura Stack, The Productivity Pro, on how to turn a complex writing project into a manageable task within your normal workday.

learn-more



Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

  
 

icon1January 5th, 2016
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Social Media, Book Promotion and the Sweet Smell of Success


by Bryan Heathman

Ah, the sweet smell of success: your book is finally a household name, the topic of conversation in coffee houses and the subject of toasts in fine dining establishments. Just yesterday, you turned down a media interview due to your busy schedule. Tomorrow you’re off to Barbados for a quick dip in the salty surf, then a date with a rum-laced umbrella drink under a palm tree. Lucky you!

Or was it luck? Maybe it was all that time you put in on social media, carefully cultivating relationships with your fans and followers. You lost track of how many late nights you spent loading up your Buffer account, cheese popcorn crumbs littering the front of your PJ’s like so much dandruff.

“Oh, if they could see me now,” you mutter, catching a sideways glimpse in the mirror. Whatever happened to that polished look you cultivated so carefully for your book jacket? Gone is the mohair suit and the carefully waxed hairstyle. “Uff, it’s a good thing I’m not on my web cam…” you say under your breath.

But in reality, checking in with your fans doesn’t have to mean looking polished all the time. Unlike days gone by, you don’t necessarily have to show your face to sell a lot of books.

The thing about promoting yourself (and your book) on social media is that you can literally do the work anywhere you choose to be. The magic combination of a solid manuscript, the right book cover and a good social media promotion campaign can put your readership over the top. It just takes a little planning and a couple of good tools, then you’re off to the races! Or the sands of the Caribbean. Whatever.

Social media sites are the most efficient and cost effective way to get your message in front of potentially millions of people. Google’s $1.6 billion purchase of YouTube and Facebook’s multi-billion dollar IPO shouted a wake-up call to anyone who’d been hitting that marketing snooze button. There’s good reason for these high price tags; social networks offer a pool teaming with commercial opportunity for major players and individuals alike. As a published author, this opportunity now includes you. The playing field is about as level as it gets.

As an author you can leverage the ready-made audiences on social media. This means you can get involved with groups that either are tailored to your audience or dovetail nicely with your topic. Take a look at how big publishing companies are using social media to promote their top authors, then borrow a page from their playbook.

Using Social Media to Generate Social Proof

Social media helps you generate what marketers call “social proof”. Publishing your carefully cultivated testimonials from your readers can build the bond of trust for your would-be fans and their immediate social circles. The psychology of word-of-mouth testimonials is a powerful ally for authors who don’t yet have huge brand awareness. According to a survey by eMarketer, an overwhelming 99% of people surveyed believe that testimonials are credible and influence their buying decisions.

To leverage social proof online, follow these 3 steps:

1. Clearly understand your target audience – both their demographics and psychographics. Who are they? Get clear about their age, income, location, family life, interests and peeves. Find out what makes them hurt and what gives them pleasure.

2. Create messaging and imagery that is consistent with your target audience. For instance, if you are targeting empty nesters who are between 50 and 63 years old, you would use inspirational messages and images consistent with their outlook. In this case, you might use imagery of happy grandchildren, RV travel to national parks, beach vacations, spas or wine tasting.

3. Pick your “call to action” campaign strategies from options that are consistent with your target audience’s lifestyle. Then consider which techniques will influence their buying behavior. Do you want them to take a survey? Tell their friends? Watch a video and comment on it? Get creative, and keep your audience involved.

Keep Your Message In Front of Your Fans with a Book Marketing Timeline

You can increase your sales and your free time by creating a social media campaign timeline. Timelines are essential, and all successful authors use them to organize social media campaigns. Some authors even use their timelines to set and track their campaign goals.

Come up with your present and future goals, along with action plans for today, tomorrow and next month. Have a method for tracking sales so you can see what’s working for you. Pick a few social media networks to focus your activity, and post to them 2 to 3 times a day. Increase this frequency for the 3 weeks on either side of your book launch, and stay interested in how people are responding to you and your message.

It may seem like a bit of work to pack in, but there are plenty of automation tools such as Buffer.com or HootSuite that can help you manage the workload. You can pre-write an inventory of Facebook posts or Twitter tweets in advance and load-up your free Buffer account to stimulate engagement with your readers.



Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.



Online Business Promotion

Join serial author Liv Montgomery for a fun and fanciful look at the world of Online Business Promotion including “how to” tips for social media and YouTube videos.

 

icon1November 16th, 2015
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No Way….Write a Book in a Month?


by Bryan Heathman

November is National Novel Writing Month, affectionately known as NaNoWriMo. Around the world, more than 300,000 authors will attempt the impossible: to write an entire book in a single month.

If you’re not sure what I’m talking about, here’s a little background.

NaNoWriMo is not really a writing contest, but an event. You might say it’s a contest… with yourself. The object is to write a fresh 50,000-word book in the month of November and have a completed first draft by 11:59 p.m. on November 30th.

Most people think this is impossible; and for most people, it is impossible, purely because they defeat themselves. In reality, there are two obstacles that confront every author:

1) Getting started

2) Sticking with it

The hardest part about any long-term goal is staying the course. A lot of authors begin with a lot of enthusiasm but put their cherished manuscript aside when they become bored with it, stumble across a writing hurdle or simply have other priorities. It’s easy to become self-critical, get overwhelmed or simply lose heart.

NaNoWriMo’s approach is to encourage writers’ enthusiasm, determination and creativity by giving the project a hard deadline.

The question is, if writing 50,000 words in a month is so impossible, why has this event been going on for 15 years? Clearly someone is getting somewhere with it. Maybe it’s just the caffeine buzz that keeps this thing going. Maybe it’s the camaraderie. Maybe it’s momentum.

In reality, more than 250 novels written during NaNoWriMo have been published by traditional publishers, including Harper Collins. A many skilled executives and high achievers have become motivational speakers after publishing.

Business Books, Screenplays and Comics – Oh My!

This brings us to another salient point: novels aren’t the only form that writers are pursuing in this month-long verbal slog. Poetry, prose, non-fiction, screenplays and even graphic novels have been harvested as the fruit of this annual rite.

Some would-be authors get stalled because they’re afraid that others will judge their first attempts harshly. Others get stymied because the material they want to write goes against the grain of their personal or professional reputation. For instance, can you imagine an economist writing about his imaginary life on the pro tennis circuit? Or an out-of-work hospital administrator writing about starting a vineyard in southern Oregon? It could happen.

This kind of self-consciousness has kept untold books from seeing the light of day.

While NaNoWriMo’s brutal schedule can help to keep your writing on track, the venue itself is completely private – as private as you want it to be. It’s like Facebook for word nerds. No one has to see the material you’ve written. All you need to do is check in from time to time and report on your progress for the benefit of your writing friends within the platform.

Completing your first draft is all that counts. Grammar, punctuation and quality are all immaterial at this point. The whole point is camaraderie for a very loner kind of activity.

Even with this level of acceptance, if you’re a bit squeamish about writing your book, try using a pen name. Having a nom de plume has come in handy for established writers and newbies alike. Just ask J.K. Rowling or Stephen King.

Most people with busy lives balk at the idea of knocking out a book manuscript in a month. However a lot of the authors I publish have the capacity to produce a quality first draft in just one week, with the bulk of the writing accomplished in a 3-week period. How does that break down? Well, if you are writing 50,000 words in 21 days, that equates to 2,500 words/day. That is about the equivalent of writing 4 long emails…something that many of us do many times a day already!

Are there a few cheats involved? Well… maybe. We in the publishing business prefer to call them shortcuts. If you’re short on time and want to compress your success, author Liv Montgomery offers at least a dozen unique strategies in her audio program “Draft Your Book In A Day.” I’ve used some of these techniques myself, and they’re surprisingly easy to apply.

Of Post-It Notes, Corporate Pensions and Ellis Island

Maybe you’re the kind of person who has scraps of paper lying around, Post-It notes jotted with plot ideas or character developments. Maybe you’ve got a self-help book outlined but you never quite got it off the ground. Or maybe you’ve always wanted to tell the story of how your ancestors arrived in this country. Whatever it is, the odds are high that you have a book inside you – something that the world needs to read.

If you’ve always wanted to start or finish a book, try capitalizing on the spirit of National Novel Writing Month. Who knows? The book you write could be just the one the world has been waiting for.

If you do take the challenge, your December just might look a whole lot different. Are you ready?



Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with best-selling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1November 4th, 2015
icon2admin

Sample Campaign – The Tried & True Book Selling Technique


So you want to promote your new book. You’ve witnessed other authors racing to the top of the best seller charts, and you wonder what they’re doing to build mega success. If you’re like most authors, you’re not sure how to go about reaping this kind of success for yourself.

Want to know a secret? You don’t have to be original to be good.

In fact, the less original you are in some cases, the better off you’ll be. As they say, success leaves tracks. Follow the tracks, and you’ll find success.

Take for example the traditional author’s boring, stalwart best friend, the Sample Campaign. Sending samples of your book to retail buyers, bloggers, reviewers and other influencers will boost awareness with the people who matter most, gaining exposure for your book and for you as an author. Using giveaways to create buzz while you are in pre-launch can be an inexpensive and effective way to generate publicity.

The Sample Campaign involves sending either physical copies of your book to reviewers or distributing e-copies to qualified centers of influence. Both tactics involve an investment of time, research, risk and reward.

Launching a Sample Campaign may sound expensive – and it is expensive if you try to get creative with this approach, but there are ways you can be both unoriginal and highly successful.

Copycat Book Marketing and Other Cheats

If you’re going to model the best, start by looking at the Amazon best seller list within your book’s category. Find the best-selling books that are most like yours and model their marketing tactics. What do you see? Would you buy these best sellers?

The odds are high that all of these books have received the royal treatment from a staff of pros, yet the approach is kept focused and simple.

What best-selling authors know is that the goal is to get attention from centers of influence. People who have a megaphone and a crowd who are always glad to lend an opinion.

If you want to get lots of good reviews from your Sample Campaign, you’ve got to make your book buzzworthy. Make sure it’s not just a scintillating read, but engaging from the first moment readers encounter it.

First Impressions: the title, book cover and description are the most influential elements when it comes to helping people determine whether or not they will buy your book – or review it for their audience.

Professional Design: your book cover is the most important feature of your book, and it should be intriguing. Make sure your cover is a match for your genre. If you’ve written a mystery, don’t use romance imagery – the kind with windswept lovers embracing on a naked rock above a storm-wracked cove. You might raise an eyebrow or two, but where’s the mystery? A poor cover will make it harder to sell your book.

Enticing Description: Your description needs to pull people in as well. Start your description with something provocative, and use your chosen keywords right up front. Make buyers and reviewers ravenous for more. Would you buy your book if you read your own description?

How Can You Distribute Sample Copies of Your Book?

Review copies are given away free, but that doesn’t mean they shouldn’t come at a price for the reviewer. Select only reviewers who are the most likely to come through with their promised action. Because you will be investing your time, resources and energy in distributing your samples, be choosy about who gets to have them.

Here is a 3-step formula to generate heat in your Sample Campaign, used by marketing pros who are “in the know” about how to sell books.

Step 1: GOODREADS Set-up

You may already know about Goodreads.com, but many authors use an ineffective approach. Start by creating a reader account using your author name. Before you do anything else, get familiar with the venue (this is called “lurking”), then review several books. After you’ve become a trusted member of the community, you can add your book or have someone add it for you.

Once your book has been added, you can change your status to “author”. You’ll have to submit an application to Goodreads’ staff for review, and this takes a couple of days. Be sure to add your social media links to your Goodreads account and website.

Once you’re established on Goodreads.com, click the link to “Create A Giveaway”. These are physical books you’re giving away, so you’ll need to buy copies of your book and send them to the reviewers who request it. Be sure you conduct only one giveaway at a time or this can get expensive and confusing.

Step 2: BLOG TOURS

Capitalizing on blog tours is an excellent cog in the wheel of your Sample Campaign. To do this, take a title from your Kindle best seller list and Google it with the search term “blog tour.” This search will yield bloggers who customarily review books and need something to blog about.

Your next step is to contact the bloggers and ask them if they would be interested in reviewing your book. Give them plenty of advance notice, typically about 2 months. Popular reviewers are often booked well in advance, and these are the ones you want to reach.

When you contact them, include a link to your Goodreads page so they can see your alluring cover and intriguing book description. Ask for their review to be published within the first 5 days of your release, preferably on your actual release date.

Step 3: BRICK AND MORTAR

Indie bookstores love authors, and many would welcome you for an author book signing. When you run your giveaway campaign, contact the store manager first before you seed the marketplace with copies of your book. Make it your goal to send out only copies that will actually yield results. Track where each one goes and follow up until you get solid results.

If you work with a publisher, ask them for a list of buyers from their Rolodex to send samples.

Book reviewers are real people with busy lives. When you request a review, don’t make the mistake of pitching your book like a used car salesman. A brief personal introduction followed by a simple paragraph describing your book should do the trick. Ask for permission to send them a review copy, and then be sure to follow up. Stay on track until you achieve the success you’re looking for.

With this kind of focused activity, perhaps someday you will find your work on the best seller list… and start reaping the success your literary endeavor deserves!



Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.





Take the First Step to Unlocking Your Sales Potential


Download today and instantly enjoy the free audiobook Sell to Anyone featuring Zig Ziglar, Brian Tracy and Dr. Larry Iverson.

Sales & Success by Made For Success Publishing is an all-in-one storefront, personal library and audio player focused on enabling and coaching your sales talents with world-class speakers. Hundreds of hours of insight and experience at your fingertips.

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Book Publicity Media Kits – The 5 Essential Elements Journalists Need


by Bryan Heathman

Successfully marketing your book basically means letting people know that it exists. After all, you wrote down your best ideas so that others would read and enjoy them. Getting more book sales translates to more people sharing your best ideas – fact or fiction— and benefitting from them.

As the person who’s primarily responsible for promoting your book, one smart move you can make is to leverage the huge media potential available to authors. Doing this will mean you won’t be the only person touting your book. You’ll have massive media outlets helping you out.

The problem with using traditional publicity is that the process can be intimidating. Buyers for book distributors and retail book stores decide how many copies to order per outlet based on publicity and demand. Getting regional or national exposure helps drive that demand. But how can you get publicity for your book when there’s so much competition for face time in the media?

The answer lies in preparation. Having a complete media kit prepared ahead of time for all your publicity contacts will ensure that they have access to everything they need to decide to put you in front of their audience. In fact, a media kit will stack the odds in your favor, and getting mass exposure becomes a matter of making yourself available to media outlets.

Time starved magazine editors, radio personalities and TV talk show hosts are all looking for completeness and professional presentation. They need to see a total package that will help them out with their stories. If you can present them with the material they need ahead of time, you are much more likely to land that interview, book review or feature. This preparation comes in the form of the media kit.

The 5 Essentials of a Book Media Kit

There is a wide assortment of materials that authors include in their media kit, but many of them are overkill for a journalist in a hurry. Sometimes less really is more. Your complete media kit should include the following elements:

1) Your Author Biographies – Yes, you need more than one bio. Depending on the length, these may include your professional background, your experience as an author, and even information about your lifestyle such as where you live.

Your bios should be offered in the following lengths:

  • 2 lines (120 characters)
  • Short bio (50 words)
  • Medium bio (100 words)
  • Long bio (400 to 600 words)

2) Your Press Release – This should include meaty useful content, citing you as an authority on the topic with a reference to your book. It should not be an announcement that you’ve written a book. There’s no quicker way to bore a journalist, and these are the people you want to excite.

Besides meaty and content and sound bites, your press release should include the following often omitted data:

  • Headline up to 20 words
  • Subheading (optional)
  • Dateline (City, State, Date)
  • Call to action at the bottom of the release
  • Your contact information – don’t make people work hard to find you

Click here for tips on writing a Press Release for your book launch.

3) A Book Synopsis and Sample Chapter — Pull your most important information onto one sheet. Include a cover image, the title & sub-title, table of contents and key selling points. Include reviews and endorsements if you have them. If you don’t have them, then set aside time to get them. Include book review excerpts if you have them, such as, “This book is a thrill ride! I couldn’t put it down.”

4) Publicity Photos — Offer more than one type of publicity photo. Make sure these images are professionally done with nicely balanced contrast and clear, sharp focus.

  • Image of your book cover created by a professional book graphic designer
  • Head shot of just you with even lighting and an approachable facial expression
  • A candid shot of you in a relevant context, showing you in an environment that relates to your topic

5) Sample Interview Questions, Tips, Quotes and Sound Bites — People in the media may not have the time to read your book, so make it easy for them to understand your work. Include sample interview questions in your media kit. Radio and TV personalities especially love these. Journalists love to see list of tips that they can reprint in connection with your book. All media people love to use quotes and sound bites, so feed them what they want.

The thing to remember about your media kit is that it’s a work in progress. It will constantly need to be updated. If you set it and forget it, in time it will forget you. Stay active in the life of your book’s publicity. With proper care and feeding, and it will provide you with fat royalty checks for a long time to come.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1September 22nd, 2015
icon2admin

Traditional Media Exposure = Rocket Fuel for Your Book Launch


by Bryan Heathman

There are several thousand ways to successfully publicize a book that I’m aware of, and some are more effective than others. For example, you can promote your book by selling it back-of-room during speaking engagements, and you may actually make thousands of sales this way. The problem with this approach is that your own involvement limits the number of sales you can make, as the opportunities to speak are scarce… as is your time. This “scarcity principle” applies other marketing tactics I’ve seen authors use – not just public speaking engagements.

Imagine how much more effective your marketing efforts will be when you invest your time instead of spending it. Think of the activities you can do that will offer you leverage. Using traditional media such as radio, TV and print can give you massive leverage.

By putting your book in the hands of other people who can reach a large audience for you, you are leveraging their audience. Imagine sitting down for an interview with a radio talk show host. How many people can you reach in one 10-minute chat? What would audiences for your book look like if a dozen radio shows picked up a press release you distributed? How might your book launch change if your interview became syndicated? What would a stint on Good Morning America do for your sales?

Traditional Publicity Doesn’t Have To Mean Boring

Using traditional media such as radio, television, newsprint and magazine exposure for your book can make or break your sales numbers. This is anything but boring. By distributing your book through channels that will automatically publicize your work to large groups of people, you are investing your time and resources wisely. Let’s take a look at how you can apply this kind of leverage to your Book Marketing Plan.

Whether you’re looking for a burst of heat from your initial book launch, or your topic is evergreen and you’ve got your eye on long tail sales, publicity can give you the leverage you need to put your book into the hands of readers. Social media and other interactive types of publicity are great for this.

Yet for most authors who take the time to draft a Book Marketing Plan, somehow traditional publicity keeps getting lost in the mix. Despite the prevalence of social media in our daily lives, traditional media is still not only an effective publicity generator, it’s often the most effective way to sell pallets of your published book.

The three months surrounding your book launch are a time of intense activity. With the right chemical mix of traditional publicity and social media, you can be sure that your book continues to make sales long after the launch is over.

A Media Kit Is Rocket Fuel for Your Book Launch

A media kit helps establish your credibility and enhances your reputation before you even start your marketing campaign. This means buying resistance to your books will be much lower. People will be more inclined to believe in you when you have a solid reputation.

A media kit is a branded set of marketing materials that’s rich with content, not hype. It includes collateral material for journalists, book reviewers, talk show hosts, bloggers and consumers. Frequently a time-starved journalist won’t take a minute to look into the media kit to make their decision about whether to cover you. They’ll rely on the summary you provide. If your information is complete and looks professional, they will simply use the material you have given them.

People in the media don’t have time to read your book, so make it easy for them to understand your work. If you are considerate of their needs, they are more inclined to cover the story of you and your book.

Include sample interview questions in your media kit. Radio and TV personalities especially love these. Journalists love to see list of tips that they can reprint in connection with your book. All media people love to use quotes and sound bites, so feed them what they want.

Above all, make sure you provide your contact information right up front. In fact it should be on every part of your media kit and every page of your website. No one should ever have to guess how to reach you.

Do you have questions about what to include in your book media kit? Click here for the 5 essential elements of a book media kit.

By leveraging traditional media, you can launch your book to stellar status join – maybe even join the galaxy of published superstars. The only question that remains is, how high do you want to go?




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1September 22nd, 2015
icon2admin

Book Reviews: How to Get Book Reviews on Amazon


by Bryan Heathman

As an author, the best thing that can happen for your book is that titillating four-letter word we all love and fear at the same time: BUZZ. Getting people to read and talk up your book is what it’s all about.

Buzz is the reason for those late nights hunched over your keyboard with an empty cup of something at your elbow, while a long-suffering significant beckons from the next room to come back to bed. An audience for your greatest ideas is the reason to lie awake, staring at the ceiling, piecing together the right words to express your ideas. Buzz is the reason to take the contents of your head, convert them to verbiage and digits and publish them in an ISBN-backed, endorsement-bedecked, jewel-tone-covered volume called My Great Work.

Clearly, buzz is what you want. The goal is to generate a flurry of well-deserved hype over the 3-month time frame surrounding your book launch and thereby tell the world your story. But how does a lone author working from a spare room get buzz, and how much is enough?

Let’s start this question of buzz by addressing the topic of book reviews, or what professional marketers like to refer as social proof. There are 2 types of reviews which authors seek – professional reviews (trade reviews, media outlets, etc.) and consumer reviews. Let’s take a deeper look at getting consumer reviews.

Separating the Papyrus from the Chaff

From legacy publishing digests to rogue Indie publishing specialists, information abounds online about how to successfully launch your book and get reviews. After all, consumer book reviews are the bread and butter of many a book launch campaign with good reason. One thing has been proven…consumers make buying decisions based on social proof.

Last week I took a fantastic scuba diving adventure with my daughter, exploring reefs and shipwrecks off the coast of Florida. After seeing the tropical fish in the delightfully warm 86 degree water, Alex, the store manager of the scuba shop, asked us to log into TripAdvisor to write a review. Alex knows how important reviews are to his business – both in terms of positive reviews and the quantity of reviews.

The same principles of getting reviews for a scuba diving shop can be applied to books.

Plenty of quality reviews on Amazon.com alone signals the difference between the roar of the crowd and the figurative chirping of crickets. With authors I advise on book marketing, I require at least 30 reviews on Amazon before we can take your Marketing Plan to the next level. The reason is that several highly effective book marketing tactics require that you have this number before you can launch a substantial campaign.

So, what are the steps you can add to your marketing checklist to kick-off your book launch with lots of reviews?

The 5 Most Effective Steps You Can Take to Get More Book Reviews

1. Develop an overall Marketing Plan. Think about how you can market your book as you’re writing it – not as an afterthought. If you wait until your manuscript is finished, you will either delay the launch or suffer from low book sales. Include book reviews as part of this plan, and draft a clear, specific strategy for getting them.

2. Write a great book. The book you write should stand up to thoughtful analysis, whether it’s fiction or non-fiction. Have it professionally edited, commission an excellent cover, and let your book stand on its own merits.

3. Keep a list of reviewers. Develop and organize a list of people to tap for reviews as you’re writing your book. Ask yourself “Who has a vested interest in expressing their opinion about my work?” Begin this task early on, and maintain steady activity. Here are a few ideas to get start building your list:

  • Friends and Family: reach-out to your inner circle of people closest to you and ask for a favor to write a review once your book is published. Some authors can achieve the requisite 30 reviews from this source alone.
  • Fans & Supporters: keep a list of people who know, like and trust you. These folks will have the greatest emotional investment in the success of your book. Many authors will organize a “book launch tribe” who perform various tasks throughout the book launch. Using social media networks is an excellent forum for organizing tribe members.
  • Colleagues: list the people who are in your industry who would be interested in supporting your work. You can trade promotion with them and perhaps even launch a joint venture promotion.
  • Reviewers: these are people who have an established reputation in the field of literary criticism. This category includes book bloggers, media personnel and celebrities. Notable reviewers can be your most effective allies in getting attention for your book.
  • Podcasters: remember podcasting? Well, it’s back, and it’s on the rise. Currently Americans listen to 20 million hours of podcast material every… single… day. (No lie.) Team up with podcasters to review your book and help you spread the word. Better yet, recommend that they tie their review to a 3-part series that includes an interview with you and a retrospective on your topic. The more you prepare material for them, the greater the chances of success for both of you.
  • Online Retail Communities: request book reviews on from top reviewers on Amazon.com, GoodReads.com, iTunes, BarnesandNoble.com and other similar e-tailers. Be polite, be informative, and follow up. Finding these reviewers is easier than you think…keep reading.

4. Get engaged. Cultivate relationships with the people you want to review your work. Be willing to trade your engagement with them for their thoughtful comments about your book. Be ready to get involved in their conversations on their blogs and social media. Participate. In this area, the more attention you give, the more attention you will receive.

5. Get social. Use social media to generate excitement about your work in progress. Don’t just release your book – launch it. As your big day approaches, make it clear that advance copies of your book are available in exchange for credible reviews. The number of copies you give away will have a marked impact on the number of reviews you receive. However, scarcity sells. Position the review copies as a scarce commodity, even when you’re giving away a thousand of them. In fact, expert review campaigns in advance of your book launch can lead to best-seller status for your book. I’ve seen it happen time and again. Promoting review copies on social media is a great way to jump start your campaign.

Getting quality book reviews isn’t rocket science, and it doesn’t have to keep you up at night. After all, those long hours spent staring at the ceiling are best kept for crafting your magnum opus. Using these 5 steps will make your book promotion that much easier and help you get the kind of buzz you’re looking for. The right reviews at the right time can be just the nudge you need.

Author Resources for Getting Book Reviews:




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book that condenses knowledge on website conversion from 7-years running an online ad agency. Bryan’s Fortune 500 experience includes running high impact marketing campaigns for Microsoft, Eastman Kodak and Xerox.




Take the First Step to Unlocking Your Sales Potential


Download today and instantly enjoy the free audiobook Sell to Anyone featuring Zig Ziglar, Brian Tracy and Dr. Larry Iverson.

Sales & Success by Made For Success Publishing is an all-in-one storefront, personal library and audio player focused on enabling and coaching your sales talents with world-class speakers. Hundreds of hours of insight and experience at your fingertips.

Learn from the best:

Book Endorsements: The Power of Third Party Validation


by Bryan Heathman

In the realm of book marketing, there’s an axiom that goes like this:

“If I say it, it’s up for debate; if someone else says it, it must be true.”

Third-party validation is a sure-fire method of getting people to draw a conclusion about me or my book. In fact, a well-known endorser has proven to add instant credibility to books and professional speakers.

Do you doubt me? You can prove it for yourself. Try this exercise: decide for yourself which of these statements sounds better if you say it about yourself, or if it sounds best coming from a trusted third-party expert:

  1. This book is the most efficient, effective path to living up to the potential inside you.
  2. No other author delivers so much yet still leaves the reader hungry for more.
  3. Each delicious word lolls around on the palette like a chocolate-kissed gem – you’ll want to try these foolproof recipes for yourself.
  4. The author is clearly the most knowledgeable person of our time and a credit to society.
  5. Put on your thinking cap – this book is lightning in a bottle. You won’t be able to put it down.

Got your answers? Good.

It probably didn’t take you long to decide that if you had written these blurbs about yourself, then you would have probably stopped at #2 (if you were feeling generous).

However, if any of these quotes about your work came from a head of State, a New York Times best-selling author, or the winner of a Nobel Prize, you’d probably crack the cover on your book and read at least a couple of lines (chocolate-kissed gems, anyone?).

Third-party validation is the most compelling reason to go after book endorsements for your work. It’s also a very intimidating step in the list of things that an author must do to get noticed in the crowded book marketplace. In terms of phobias, requesting endorsements is not far behind root canals, furry South American spiders and that dreaded numero uno… public speaking!

But unlike the items in the paragraph above, getting book endorsements doesn’t have to be all that scary. There’s really very little risk involved, and the benefits far outweigh the price of your request. The few steps below will help you ask for—and get—the endorsements that are so critical for your book’s success.

It’s simple. Don’t ask, don’t get.

Ask, and you just might collect a priceless recommendation from someone you really admire. Having the thought leader in your field say good things about you is sure to up your ratings, not to mention your book sales. So ask for the endorsement.


Five Essentials for Getting Quality Book Endorsements

Now that we’ve established this is an important step to take, let’s take a look at what you need to do to get your first “Yes”.

1. Ask an Author. Authors are usually responsive to requests for book endorsements. They “get it”—start with the experts in your field or genre. You’d be surprised how easy it is to get a response, especially when you remind them of the exposure they will gain from your marketing.

2. Ask an Expert. Experts also thrive on exposure and professional courtesy. Aim high when asking for an endorsement. I typically get a 20-50% response rate using the system I’m giving you here.

3. Send Your Endorsement Letter. Starting with a letter, request a endorsements for your book. In fact, I’ve gone as far as creating an Endorsement Request Template which I share with authors published by Made for Success Publishing. Your letter can either be inserted into the body of an email, or it can be mailed as a physical letter. Your tone should be complimentary without sucking up, and you’ll need to briefly state something that the two of you have in common. Make sure they know how to contact you in reply.

Just last week, I sent an endorsement request to a famous author whose book has sold 25 million copies. His book also has a major motion picture releasing this quarter. He sent me a response saying “maybe,” based on his ability to squeeze-in this request during his upcoming new release book tour and red carpet movie premier schedule.

4. Send Your Book Review Materials. Once your endorsement prospect has answered your letter and said “yes” or “maybe” it’s time to give them the tools to do the job. Offer an at-a-glance summary of your book: the introduction, the table of contents, and a couple of sample chapters. Use your judgement about whether to mail a copy of your materials or send it via email. If you send an email, provide a website link with a protected URL where the endorser can download a PDF as some folks are shy about opening email attachments they receive from strangers.

5. Include Endorsement Samples. Make some suggestions about what your endorser might say. Prepare three or four sample endorsements, since people in your network may ask you to write the endorsement for them. Make the comments easy to digest, but also let them glow a little around the edges.


To Best Seller Status and Beyond

The endorsements you collect can be quite valuable for you and your book, long beyond launch day. It helps to think of the time and effort involved as an investment. What you put in will return to you in the form of dividends.

Book endorsements will be featured on your website, Amazon.com, in your marketing materials, on your book jacket, on sell sheets that are sent to retail book buyers, and many other places.

The time and resources you invest in this stage of your marketing campaign is more than worth it. The right book endorsement will open doors for your writing endeavors, your book, and your paid speaking opportunities.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.





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Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1August 31st, 2015
icon2admin

The Write Stuff – Choosing the Best BISAC Genre for Your Book


by Bryan Heathman

In the beginning, the world was void – formless, nameless, unreadable. Then everything got categorized, and we’ve been trying to file it ever since. It makes sense, doesn’t it?

So too with books. Just as soon as an author writes something, somebody comes along and categorizes it. The most successful authors categorize their work first, then write it.

When you have information, you need to put it somewhere. You’ve got to be able to access it again, and other people will probably want to look at it too. Thus was born the BISAC, the Publishing industry’s answer to the Dewey Decimal system.

The BISAC is a list of hundreds of categories and sub-categories that has rapidly becoming the industry standard for classifying books by genre. There are those who argue that in time it will replace the venerable Dewey Decimal System. Others contend that it already has.

If you’re a published author – or would like to be – it pays to educate yourself on the technicalities of book publishing. You only need to be a little bit more savvy than the rest of the pack in order to be miles ahead, perhaps even capture that elusive best-seller status.

Let’s take a look at how choosing the right category can help you sell more books.


Dewey or Don’t We?

The Dewey Decimal System is most commonly associated with stern-faced librarians and dusty book covers. I can remember volunteering at the Arbor Heights Grade School library as a kid, hoisting abandoned volumes into gaps on the shelves, putting away the day’s reading material while Miss Marian looked on from behind her half-glasses while adjusting her bun.

It was kind of fun. I could sort and organize, while enjoying the smell of ink and leather that when combined makes that “library smell.” Come on, you know what I mean! The fact that I grew up to be a publisher is amusing to my high-tech executive sensibilities – but then, certain advances in publishing technology have helped take the toil out of hocking Tolstoy and his modern-day equivalents.

This leads us back to the BISAC, more formally known as the Book Industry Standards and Communications list. What I’ve found in working with authors is that very few of them have ever heard of the BISAC. Little do they know how essential this tool is for their publishing success!

Unless you’re writing for your own amusement, we can make the argument that your book needs to fit into an established genre. People need to find it, and book sellers need to be able to organize War and Peace next to your masterpiece.

Many would argue that the Dewey Decimal system does this, but that does little for the author when it comes to selling books at retail. This archaic system is too confusing, and it takes an entire course of study in Library Science to learn to speak Dewey.


ISBN for Ibsen, BISAC for the Basics

The ISBN (International Standards Book Number) is a numeric commercial book identifier based on a 13-digit code (generally), and it serves as the anchor for your book’s bar code. Retailers and e-tailers need to have one for your book in order to sell it – even if your name is Henrik Ibsen and you’ve won the Nobel Prize for Literature.

But the ISBN doesn’t do anything to help customers find your cherished volume. It’s for machines only – not at all user-friendly. The Dewey Decimal System is the next best thing, but it still doesn’t quite fit the bill.

Way back in 2007, there was a flap in the news about a public library in Texas doing away with the Dewey Decimal System altogether and organizing their catalog like a bookstore would. The nerve! Imagine helping people find what they’re looking for in an easy-to-understand way. What system did they use? The BISAC.

The BISAC is the brainchild of the Book Industry Study Group, and their list itself is copyrighted material. But just about every bookseller in the world refers to it now. I predict that it won’t take long for libraries to catch up. You can find the BISAC master list on the BISAC website: https://www.bisg.org/complete-bisac-subject-headings-2014-edition

At the core of every book is a sense of relativity – where your book fits into the grand scheme of things. As you set about to draft, polish and market your magnum opus, ask yourself these questions:

  • Who else has written a book like yours?
  • Why is their book successful?
  • Who will want to read your book?
  • What is the single most relevant category for your book?
  • What is the most appropriate BISAC genre for your book?

Some authors don’t like to be pinned down to a single category as they write. What they don’t realize is that they’re doing themselves a disservice by ignoring genre requirements. Books aren’t supposed to be elusive. Even books on cryptozoology are easy to find with BISACs.

When you sit down to write, try to think like a book seller. Choose a BISAC that matches your material. With a little discipline and forethought, your manuscript will serve more people with less effort.

In the end, you’ll actually sell more books. Now that’s a category any author can live with – the best-seller category.




Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing. Bryan works with bestselling authors in the role of publisher and marketer, including the late Zig Ziglar, Chris Widener and John C. Maxwell. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.






Congratulations to Robert Spillane, author of An Eye for An I: Philosophies of Personal Power

An Eye for An I: Philosophies of Personal Power is now available in both paperback and as an ebook.

This book discusses ancient and modern philosophers whose ideas enable us to gain insight into and mastery of ourselves. It is what the ancient Greeks called moral philosophy and its main precept is ‘know oneself’. The ten philosophies discussed in this book embody ideas of considerable fascination and force which can change lives by penetrating the illusions of appearances of common sense and the delusions of common sense which mislead us. We philosophise when we reflect critically on how we are living, and relate to other individuals. Philosophy is, therefore, a meditation on who we are: it is An Eye for an I.





Katherine-Owen-ImageBrought to you by Katherine Owen, CEO of GOKO. Katherine brings her expertise in the publishing industry and combines it with a powerful team. She owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.

 

icon1August 26th, 2015
icon2admin

Smarter Amazon Listings for Books, eBooks and Audiobooks


by Bryan Heathman

Getting a book into tens of thousands of reader’s hands is no easy task. One of the greatest challenges an author faces is overcoming the problem of obscurity. Digital book catalogs have unlimited shelf space, making it increasingly difficult for interested readers to find your book.

Over the weekend, I had an interesting conversation with a senior executive from Amazon.com. I was sitting in his freshly remodeled home, enjoying appetizers on the porch on a warm summer evening. This executive manages a team of people at Amazon who perform the software development on Amazon’s search algorithms.

This conversation took an interesting turn when we started talking about Amazon’s search results, such as what you see when you type in search terms like “high performance tennis books.” I was curious as to the weight (if any) they give to historical conversion rates when deciding which books to display in the search results. This was interesting to me as the author of a book called Conversion Marketing, which delves into how to optimize a website to boost ecommerce conversion rates.

What I discovered was interesting in that Amazon displays the most relevant search results as possible while resisting the temptation to display the highest converting items in their catalog.

Why is this important to authors? What this means is that when you, or your publisher, creates your book listing on Amazon, it makes a material difference in the sales of your book based on how you structure your book listing and your book’s information (or metadata).

I like writing about the topic of online book conversion because authors keep asking me, “How can I sell more copies of my book?” Over the last decade of my experience publishing books, I’ve discovered that getting a book into the marketplace effectively involves the collective knowledge of 30 different people.

From slick cover design to writing punchy marketing copy, the demands of publishing your book involve some highly specialized skills. If you’re not an expert at all of them – and trust me, no one is – it’s time to work a bit smarter.

I own a company that helps authors publish their work, then distributes their books and audiobooks internationally. That gives me a unique perspective on the question of how to sell more books. Not a week goes by when I don’t have authors approaching me for help boosting the sales of their books. The most common mistake independent authors make is that they try to do too much themselves. I’ve witnessed a lot of missed revenue opportunities from false starts, poor workmanship or negative reviews. These mistakes can be very costly indeed.

So what can you do to create a great looking book listing on Amazon.com, which also drives high traffic from Amazon search results? Here are my top 3 marketing tips for structuring a great performing book listing on Amazon.com:

Tip 1 – Keyword Research: establish what keywords people use to find books in your genre. Use these keywords throughout your book listing. If you can include key phrases in your title, sub-title and/or descriptions, you’ll be doing great. To research keywords, consider resources such as AMZ Tracker.

Tip 2 – Book Description: structure your book description with over 1,000 characters. Also, it can help if your description is HTML coded. Finally, make sure your description is well written. A search will begin and end here if the description cannot get the point of your book across quickly.

Tip 3 – Bullet Points: many Amazon shoppers like to have a quick summary of the book, at a glance. Using bullet points in your description can help, with the key selling points of your book. What goes into your key selling points? A few ideas include mentioning awards, endorsements, a synopsis and the genre of your book.

Follow these simple guidelines for your book listing in electronic catalogs, and you will be well on your way to getting your work into the hands of eager readers.




Congratulations, Paul J. Thomas, on your newest book Bite Size Advice: A Definitive Guide to Political, Economic, Social and Technological Issues.



Bite Size Advice is an indispensable tool for those wanting to increase their political, economic, social and technological literacy. Written in clear and concise language, it demystifies the key issues impacting our day-to-day lives and delivers invaluable advice in bite size chunks. Now you can find out everything you wanted to know about almost everything.










Bryan Edired 1Bryan Heathman is the President of Made for Success Publishing, GOKO Publishing’s US partner. He works with bestselling authors and consultants which have included the late Zig Ziglar, Donald Trump and John C. Maxwell in the role of publisher and marketer. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.





Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






 

icon1August 10th, 2015
icon2admin

Book Marketing – The Achilles Heel of Authors


by Bryan Heathman, CEO of GOKO Publishing’s US partner

He was in his 50’s and his steel-blue eyes could bore a hole through a sheet of steel.

“What do you mean I need to launch a $25,000 marketing campaign?” Rod’s voice was steady, from years of practice leading teams for technology companies.

“Listen Bryan, I didn’t sign up for this – press releases, blog posts, cowtowing on social media, butt kissing on talk radio, writing jacket blurbs. I’m not a marketer. The only thing I’m going to write is my story and my ideas will sell themselves.”

I sighed, as I’d heard this story too many times to count. “I’m sure you can see that the work needs to be promoted,” I offered, thumbing the corner of his thick manuscript. The meeting had dragged on longer than I’d expected, and the chic seafood restaurant was now empty of lunchtime traffic.

“You’re a promoter and that’s what I’m evaluating you for, isn’t it?” he quipped.

“Um, actually I’m a publisher,” I retorted. “You see, my job is to move books through distribution channels in order to exponentially expose readers with your writing. “

“Fine. Whatever. You can do that too. I’m just not going to do anything but write my stories. I’ve been leading teams for 20 years, and I’m not going to change that now.” He took a sip of his ice tea. “I’ll leave the marketing up to you to figure-out. My game is technology and leadership.”

The man was formidable. If it weren’t for the fact that he was referred by a high-profile professional speaker, I would have called for the check and gone to my next meeting.

No, book marketing was definitely not his thing. While he went on on with a voice of authority, I mused about how he would come across at a book signing.

But there was something about Rod that made me stay on. Maybe it was the quality of his work; it really was good.

“I’ll see what I can do.”

Of Jangled Nerves and Disruption

I’m telling you about Rod because his situation is common among writers. In my work as a publisher, I usually deal with two types: those whose motto is “I breathe, therefore I speak,” and those whose motto is “I write, therefore I don’t need to speak.” One is outgoing; the other is not. One is people oriented; the other is well qualified to work in a Forest Service fire watch tower – alone.

In both cases, their medium is words. And in both cases, “sale” is a four-letter word. Sales and marketing are the last things either of them wants to think about. They just want to work with the words they love.

Unfortunately, a love for words just isn’t enough to get a finished book into the hands of readers. In fact, as I’ve said so often before, writing your book is only 5% of the work involved.

Unfortunately for authors like Rod, writing is all they know. The good news is that I’ve got a crew of about 30 people who handle the tasks of editing, book design, sales and distribution. So many authors try to take on all of these tasks at once and succeed at only a few – if any. It’s just too much for one person to master.

I think young authors are a little less buffeted by the disruptive storms of change and technology than those who are more seasoned. But anyone trying to keep up with a market that has changed as radically as publishing has is in for a bad case of jangled nerves, as evidenced by the number of Create Space authors that cross my desk on a daily basis. The average book launched last year only sold 500 copies, which is far below the expectations of people like Rod.

Selling the Sizzle

When my team and I take on a new project, the first thing we ask is, “Who’s the audience?” My job is to find authors who want to be published, but have made strides towards the enormous task of selling their work to the public. It starts with assessing the playing field and crafting a story that resonates with a hungry audience. How this story gets told is up to each author.

Here are a couple successful book marketing practices to get you started:

  • Blog Tours – provide articles to high traffic bloggers
  • Radio shows – guest appearances on local or national radio shows
  • TV appearances – many New York Times best-selling authors get their start with appearances on Good Morning America
  • Social media – this is a great vehicle to build a big audience at a low cost
  • Bookstore signings – bookstores and libraries are always a fun place to talk about your book
  • Speaking engagements – there is nothing more effective than sharing your ideas with a crowd to generate book orders
  • Advertising – it has never been easier than today to purchase advertising to a highly exact audience. We have partnerships with several email newsletter publishers that still get amazingly high response-rates with readers
  • Partnerships – professionals in this business build relationship with others who have large audiences, effectively structured deals with the philosophy “I’ll scratch you back if you scratch mine”

What I love about my job is that I help get words and ideas into the hands of readers around the world – readers who wouldn’t have access to these ideas without easy access to a book.

Whether it’s through libraries in Liberty, Kansas or on Kindles in the Amazon jungle, the authors we publish have a reach that wouldn’t have been possible for them otherwise. It’s great to see them realize their goals, and the quarterly bottom line shows how effective a publisher can be in the distribution food chain.

For authors like Rod, a publishing relationship is a godsend. Now his business philosophies can be enjoyed everywhere, and his book sales show it. That’s something any author can sink their teeth into.



Congratulations Robert Spillane!

Goko Publishing wants to congratulate and support one of or new authors, Robert Spillane. Getting a book from concept to reality is no easy task and Robert has just completed publishing his second book in just 1 year!!



EyeforanI_TransparentAN EYE FOR AN I
This book discusses ancient and modern philosophers whose ideas enable us to gain insight into and mastery of ourselves. While this sounds like psychology, it is what the ancient Greeks called moral philosophy and its main precept is ‘know oneself’.

GetAccessNow1-300x97











EntertainingExecutives1_3_1ENTERTAINING EXECUTIVES
Office politics, power struggles, ulterior motives, personality differences …all combine to make this cynical poke at the “executive branch” of a typical office highly entertaining. The setting takes you to a management training program where several managers are invited to attend.

GetAccessNow1-300x97









Bryan Edired 1Bryan Heathman is the President of Made for Success. He works with bestselling authors and consultants which have included the late Zig Ziglar, Donald Trump and John C. Maxwell in the role of publisher and marketer. Bryan is the author of Conversion Marketing, a marketing book on converting website visitors into paying customers. Bryan’s Fortune 500 experience includes working for Microsoft, Eastman Kodak and Xerox.






Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






 

icon1July 20th, 2015
icon2admin

Captivate Your Audience: Storytelling at Its Best


When you write—whether it’s a keynote speech, an article, or a book for publication—your material has to be relatable for your audience. You’ve got to draw them in and keep their attention. Nothing does this quite as well as using the story as your format. A number of religious texts are written this way for one compelling reason: it works.

I grew up listening to audios from motivational speakers like Zig Ziglar, Jim Rohn and Napoleon Hill. I acquired the motivational audio habit from my boss as a young salesperson, and you could say it just stuck with me. Now I own a publishing company, and Zig remains our most popular talent.

I still listen to Zig from time to time as my car winds its way up a mountainside on a summer day, or on freeway crawls across the metro area to meet with some of the authors I publish.

The legendary Zig Ziglar is a personal favorite of mine because of his expertise in storytelling. I had the good fortune to work with him directly while he was alive, and his folksy manner was authentic. He was a likable guy, as well as a genuinely gifted speaker.

One of Ziglar’s programs recorded years ago, tells the story of the Cookie Thief. It goes like this.

A traveler, waiting to board a plane, sits down next to his pile of luggage to enjoy the bag of cookies he just purchased. A lady next to him dips into the bag, believing that she owns the bag of cookies, and eyes the man like he is a cookie thief. They each indulge in cookies eyeing each other, one stolen morsel at a time. Once the man boards the plane, he realizes that she was right—he finds his untouched bag of cookies underneath his carry-on. It’s too late to tell her he’s sorry or to make amends, and the plane takes-off without his ego. The man is utterly humbled.

Ziglar tells this story in a way that’s charming and engaging—pure classic Zig—and he draws a conclusion from the story that’s undeniable: humility is always the wisest option. The story works because it’s personal, and as listeners, we feel like we’re there with Zig, reliving the moment.

This is why I was dumbfounded when I reviewed another classic self-growth program and heard exactly the same Cookie Thief story told by Wayne Dyer. This was not some unknown hack, but a multi-million-dollar keynote speaker and best-selling author known around the world, using exactly the same parable.

In his talk, Dyer read a poem called the Cookie Thief, credited to Valerie Cox. He drew a similar conclusion to Ziglar’s, but Dyer worded it in a different way. Like Ziglar, he was personally engaged as he told the story, and I felt like he knew the author of the Cookie Thief. I felt like I was there.

Real Comfort Food or Mere Snacks for the Mind?

The poem by Cox that Dyer read is included in the book A 3rd Serving of Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen. I’ve worked with both of these authors, and my hat goes off to them for the publishing model they’ve honed to a fine point.

The Chicken Soup series is one of the most successful franchises in publishing history. At more than 130 million copies sold, it’s right up there with Harry Potter, Nancy Drew, Star Wars and Fifty Shades of Grey. We should all be so lucky.

I bring up the series’ popularity because it lends weight to the fact that the Cookie Thief story has been used as exhaustively as a Tollhouse recipe. The 3rd Serving was published only as recently as 2012, about 20 years after Zig’s recording.

This means the Cookie Thief story certainly has made the rounds since Zig’s talk. It’s a good story, to be sure, but is it THAT good? Frankly, it all depends on the storyteller. Having the right ingredients is only the start. What you do with them is just as important.

3 Questions for Storytelling Success:

When you want to use stories to peak the interest of your audience, ask yourself these 3 questions:

  • Whose interest are you peaking? Consider your audience when you’re choosing your material.
  • Do you have a message they can relate to? Make sure your material speaks to a common pain or pleasure that your audience can feel with you.
  • Are you saying it in a way that is relatable? Express your point in a way that is unique and personal to you. Make it your own, and share it with the world.

When you want to make a point, be sure to tell a story. But when you tell a story, make sure the story you’re telling is your own. Make it personal, make it unique, and put your own stamp of individuality on it.

You just never know where your words will end up or whose life will be changed because of them.

Good writing!



Congratulations Robert Spillane!

Goko Publishing wants to congratulate and support one of or new authors, Robert Spillane. Getting a book from concept to reality is no easy task and Robert has just completed publishing his second book in just 1 year!!



EyeforanI_TransparentAN EYE FOR AN I
This book discusses ancient and modern philosophers whose ideas enable us to gain insight into and mastery of ourselves. While this sounds like psychology, it is what the ancient Greeks called moral philosophy and its main precept is ‘know oneself’.

GetAccessNow1-300x97











EntertainingExecutives1_3_1ENTERTAINING EXECUTIVES
Office politics, power struggles, ulterior motives, personality differences …all combine to make this cynical poke at the “executive branch” of a typical office highly entertaining. The setting takes you to a management training program where several managers are invited to attend.

GetAccessNow1-300x97








Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






 

icon1July 14th, 2015
icon2admin

7 Steps to a Best Seller


What are the key factors that cause a book to climb to the top of the “Best Seller” lists on Amazon, The New York Times or USA Today? Watch this webinar by book publishing expert Bryan Heathman and you will get a picture into the 7 common denominators of what it takes to create best seller.

This material is not theory. In this recorded webinar, Bryan examines case studies such as a story from one first-time author whose audio hit #1 on the iTunes International best seller list…for weeks.

This 7-part formula for a best seller is achievable for everyone and the beauty of this formula is that it CAN be replicated, many times over.

There are numerous highly respected sources of “best seller” lists. Achieving best seller status on any of these lists will put you in exclusive company and will set-up powerful marketing opportunities for your writing: Amazon Best Seller, New York Times Best Seller, Wall Street Journal and the USA Today Best Seller List to name a few.

  
 

icon1June 13th, 2015
icon2admin

Integrity-Who is Watching?


Integrity means aligning your actions to be consistent with your internal framework of principles. Integrity is a state of wholeness. This is a good thing. It makes for happy circumstances.

Integirty1The power of Integrity is evident when you realize that everything you do and say is guided by this internal framework. When you recognize it as the yardstick that gauges and guides your life, then you gain the power, the will and the right to do and be just about anything you want. Success in business and in life becomes much easier. Well, up to a point.

Whether you’re going solo, serving as a leader, or you’re one of the crew, there’s no way to fake Integrity. You are either in a state of Integrity with your values, creating a positive condition. Or you’re out of Integrity, which creates a negative or mixed condition.

When you’re out of integrity, you’re literally in a state of duplicity. Your attention is divided and this dilutes your personal power. All kinds of distractions can occur. Forward motion becomes entangled in trying to keep the threads of deception straight.

We’ve all been there – from snitching a cookie as a child, to more complicated actions that go against the grain of what we know to be good and right. Even if you’re not trying to cover up your dis-integral actions, you’re probably riddled with remorse or any number of other negative emotions. These dilute your ability to give your full focus to more important things. In short, being out of Integrity is disempowering.

I think most people are good at their core – decent, loving, compassionate and kind. Most people would agree with me on that point.

Now here’s the catch: not everyone shares the same definition of “good.” Having integrity doesn’t necessarily imply conforming to public opinion. It also doesn’t imply sharing the same moral guidelines that others take for granted.

This fact can make for a shifting landscape, especially in business. If an organization’s internal culture is outside the boundaries of the law, then major conflicts erupt, making for sensational – even volcanic – headlines.

Is There A Mt. Integrity?

We’ve seen this over and over again with firms like Arthur Andersen and the notorious accounting scandal that led to the fall of Enron. This enormous scandal made headlines for months as it exploded on the international landscape back in 2001 and beyond. In fact, this type of corruption ran amok during the decade that led up to the worldwide economic disaster of 2008. If you are unfamiliar with this event and are interested, click here.

Climbing To the Top With Integrity

It’s been said that character is defined by what you do when you think no one is watching. Most of us have a public face and a private face. We tend to hide the aspects that would not be viewed favorably by society – greed, lust, jealousy, pettiness, fear and so on. No one needs to know if we can wolf down a gallon of ice cream in an hour, do they?

The best answer to such a question is that none of us actually need to indulge in those dark tendencies in the first place. We ought to have the courage to kick our darker side to the curb. We ought to have the integrity to act in accordance with our values. Ah, but such is the fodder of Sunday morning sermons and Monday morning quarterbacking. After all, we are human.

If you find yourself in a leadership position, there is a great deal that you can do to ensure that your team makes headlines for all the right reasons. Your organization probably has a list of values that define your mission. Take time out to evaluate where you and your team stand with those values.

Here are 5 questions you can ask that will help you maintain the integrity of your core mission:

  1. Do you and your team believe this list of stated values is accurate?
  2. If the list isn’t accurate, what can you do to update it?
  3. Are the members of your team acting in alignment with these values?
  4. What can you do as a leader to encourage integrity and consistency in your group?
  5. How can your team’s processes be improved to contribute to the organization’s integrity overall?

When you recognize integrity as the quality that empowers you, then success becomes much easier, both in business and in life. Wherever your actions take you, make sure you get there in one piece!



Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






Trust-The True Foundation of Leadership

Trust_the _True_Foundation_by_John_MaxwellTrust is the foundation upon which relationships in every setting are built. Discover how the four Levels of Trust can propel your effectiveness as a leader in your organization by John C. Maxwell.

Known as America’s expert on leadership, John Maxwell’s audio program, in an easily downloadable format, hits on the key elements you need to be a Great Leader.

DN
 

icon1March 9th, 2015
icon2admin

RESPECT-Find Out What it Means to Me


If we asked Aretha Franklin’s advice on leadership, what would she say? “RESPECT, that is what it means to me. Just a little respect, just a little bit!” For a little music interlude, check out Aretha’s original recording of RESPECT

Respect is a funny thing, especially as it relates to Leadership roles.

keep-calm-and-respect-others-10Some people offer their respect to everyone they meet, freely and gladly. They live by the credo, “My respect is yours to lose.” Others feel strongly that respect is earned, that no one deserves it until they’ve demonstrated real merit.

These attitudes are basically opposite ends of the same scale, and they both have the same requirement. In all cases, respect is subject to testing.

I once worked with a woman who volunteered her time to a regional co-ed baseball league as an umpire. Pam took the role pretty seriously, was always punctual, and her judgment was consistently impartial.

Pam was a lot like this outside the baseball park too, so it didn’t surprise me that she embraced the role of “ump” with so much sobriety. I thought she would’ve made a good judge.

I watched Pam at a night game once, and the way she conducted herself has stayed with me for many years. She displayed so much dignity and clarity under pressure that it changed the way I look at the concept of teamwork. It also demonstrated to me what real sportsmanship is, and it defined for me the meaning of respect.

Taking the High Road to Teamwork

As you might guess, being an umpire can mean being subjected to a certain amount of unpopularity. Name calling is common, whatever the league, as the umpire’s decisions are questioned by one side or the other. Usually, it’s not personal.

On this particular night, there was one player who came to the game with a grudge. The guy’s banter took on a personal tone, belittling Pam as an individual and questioning each call she made as an umpire. It was as if he were trying to start an argument every time he came to bat. To her credit, Pam didn’t react, just kept playing the game.

Finally, it was late in the action and the score was tied. This mean-tempered player was up to bat, and the next pitch could decide the game.

The air was thick with tension, and after a close call, the batter unloaded a tirade on my friend, the ump. But Pam looked him in the eye and told him coolly, “I’ve got my position down. Why don’t you just concentrate on playing yours.”

I don’t remember who won the game. I do know that since then, every time someone has second guessed me, I’ve traveled back in time to that night game. Once again, I’m sitting in the bleachers, watching Pam’s steely grace under pressure.

I know I’ve got my position down. And just as important, I have enough respect for my team and the game we’re playing to let them perform with dignity – even if sometimes they forget how.

Using Respect To Improve Your Teamwork Score

This idea can be applied to other kinds of teams, not just sports. Think of an ambulance crew, a fire crew, a yacht racing team, the crew on an airplane, a dentist with a support staff, a team of industrial designers, or a publisher.

Now think about the things that might improve team building in your own situation. Where are you succeeding as a team? Where can you improve?

Whether you’re leading the team, playing a supporting role, or serving as an objective outsider, there is always room for dignity and mutual respect. In fact, these things are essential.

To decide where to improve and how, ask yourself these 7 questions.

  1. How does each position on your team contribute to your overall effectiveness as a group?
  2. How is each position unique and deserving of respect?
  3. What unique qualities does each player bring to their position?
  4. Is cross-training possible for various positions in case there are gaps in your team down the road?
  5. Is it a good idea to offer extra performance incentives for team members who go above and beyond?
  6. Whatever role you’re playing, where are you demonstrating the qualities of Leadership to inspire others on the path to success?
  7. How can you improve as an individual to better support your team and enhance your teamwork skills?

There is no guarantee that you’ll win every game. In fact, the odds are overwhelming that you will have a taste of defeat from time to time. It’s essential that you and your organization build a cohesive team based on mutual respect.

Down the road, you may not remember who won or lost the game. But you will always remember the players who showed up with the right type of conduct – the ones with nerves of steel who were cool under pressure. In any game, these folks are rare and they deserve our respect.

Of course, the highest honor we can aspire to is to be counted among those who earn the respect of a team.

Katherine-Owen-ImageKatherine Owen, CEO of GOKO, brings her expertise in the publishing industry and combines it with a powerful team. Katherine owns and operates GOKO Publishing and is part-owner in a traditional publishing company, The GHR Press. Katherine holds a Masters Degree in Marketing and Management from Macquarie University’s Graduate School of Management (MGSM) in Sydney, Australia.






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icon1February 16th, 2015
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Leadership and Ambition: Get Your Dream Into High Gear


What’s your greatest ambition? Do you know where the road of life is taking you? Do you know who’s taking the ride with you – those who share your ambitions?

Ambition fuels your goals, ignites the fire of life that kindles behind your eyes. It makes smoke curl from your nostrils as the restless engine of your desire is stoked when you contemplate your ultimate success. It torques your actions into high gear, and impels those around you to act with vigor on your behalf.

Chasing The Horizon

For many people, the idea of getting a great job and staying with the same company is their ambition. However, this scenario is largely becoming a thing of the past and having three or more careers in a lifetime is now the norm. This fact carries with it both an opportunity and a daunting responsibility to become clear on your own ambitions.

Don’t Arrive by Accident

It’s all too common to find that you’ve arrived on your current path through a series of coincidences, each one taking you a little farther away from the dreams you had when you first started. For most people, there is a huge gap between the results they get and the results they want.

Whether starting your own company or as an employee, more and more people are unsure of their ambitions. If you’re one of them, maybe it’s time to take time out, sit back and have a talk with yourself.

For example, some years ago I had a buddy who was confronted by just such a challenge. When we were both fresh out of college, we both went to work for Xerox selling office copiers.

Jeff and I had met years before in college, bonding over Top Raman and the love of fast cars. Jeff drove a Porsche and we took that car to every pizza joint near our campus (my college car was a classic VW Fastback, no match for the Porsche). We both shared a passion for starting our own business and becoming the next Henry Ford. Some things just don’t need to be explained.

After college, he had a successful career with Xerox followed by stints with other Fortune 500 companies like HP and Dell. He worked his way up into an executive position, in time making a pretty good salary with cushy corporate benefits. He was tied to his job with a velvet rope, plush but limiting.

Let me say here that Jeff did not aspire to be a corporate employee. For years, Jeff would talk with me about getting the nerve to “make the jump” and pursue a tech start-up.

Once you’ve been in corporate life for a while, you may feel locked into your job and your plush lifestyle, the way my friend did. Unless you get in touch with your true ambitions, your only options are to move sideways to another company or to move upward in the hierarchy of the company.

So what do you do? The answer is to finally ask yourself that most elusive question: what do you want to be doing five years from now? Ten? Twenty? What is your true ambition?

These are the questions my friend Jeff avoided asking himself for years, as the time slipped by and the rut got deeper. If your own answer isn’t “exactly what I’m doing now” then what you need is decisive action. Not tomorrow: today.

What my friend didn’t realize is that forging out a life’s ambition, or a major definite purpose, isn’t all that difficult. He was afraid of taking a momentary step back in his lifestyle for the sake of pursuing his longtime dream of starting his own company.

Eventually Jeff got his chance, seizing an opportunity to exercise his expertise in mobile technology.

Over time, he grew his idea into a steady business with the CTO’s of major cellular phone companies. He even has staff, inventory and a schedule of glamorous tradeshows he attends on an annual circuit. It’s a career he loves, but he never would have gotten there without making a change – the thing he dreaded the most.

If you can free yourself from the fear and pessimism that commonly confront change, you can free up enormous reserves of energy to fuel your dreams.

Getting Your Goals Into High Gear

In order for things to get better, things have to change. Even if your ambition lies a bit farther down the road you’re already on, progress means change. Anything else will mean stagnation.

Whatever your ambition is, the chances are that there’s an opportunity for your next step not far away from where you are right now. The key to your dreams lies somewhere in your immediate surroundings.

If your ambition really is something you’ve seriously wanted to do, then it should be as simple as getting started and getting noticed. It’s okay to start small. If your first steps don’t work out the way you’d hoped, don’t give up. Keep your ambition in sight, letting it always fuel the passion for your dreams.

Whether you succeed or fail, it’s always better to try. At least you won’t find yourself years from now asking those two most terrible words: “What if…?”

Living out your ambition is not as hard to do as you think, especially when your actions are powered by your true passions. So what are you waiting for? Drop it down a gear and hit the gas! You never know what’s waiting for you around the bend.

 

icon1January 19th, 2015
icon2admin

Standing On the Shoulders of Giants


What does it take to become a legend in our industry, someone whose legacy will live on for the next hundred years and beyond? What does it take for your life’s work to have meaning outside our own backyard – to transcend the here and now? How can we leave a legacy for those who come after us in the century beyond our own?

Little Superhero

Actually it’s not as tough as you might think.

In fact, there is a 3-step process that’s a prerequisite for becoming legendary in your field, for leaving a hundred-year legacy. Everyone can access and use this process, and every luminary has run this same gauntlet. Wherever they finished – no matter how luminous they became – the legends still had to start, just as you do if you plan to make a material impact on the world around you.

Sometimes it’s hard to remember that motivational legends such as Napoleon Hill, Dale Carnegie, and Zig Ziglar had to acquire their famous skills. They weren’t born great. They had to learn how to talk as babies just like everyone else.

What sets these legends apart is the degree to which they persisted, pursuing their craft to a level of true greatness. Things weren’t always easy, and just like you and me, they always had a chance to give up. They simply chose not to.

Isaac Newton, the father of Newtonian Physics, once famously said, “If I have seen farther than others, it is by standing on the shoulders of giants.” To take this idea one step further, we can say that all success – in fact, all progress – is only achieved by leveraging others’ achievements.

Every one of us has been influenced by the leaders the past, whether we’re talking about leaders in philosophy, science, medicine, religion, motivation or business.

Today is either built upon yesterday’s pillars of success or the rubble of its failures.

Any way you look at it, no one stands alone. By standing on the shoulders of the legends in your industry, you can see farther, achieve more, and leave a greater impact than they did. When you do, the generations of tomorrow will have a firmer footing to build upon.

This fact is relevant for everyone, especially anyone who feels they’re walking a lonely road, that they’re buffeted by the storms of life, that they are alone and small.

Not long ago, an old high school friend of mine was fired from his job in broadcasting. Up to that point Tim had enjoyed a lot of success. His career had been blessed with more ups than downs, plenty of money and lots of influence.

To put it mildly, he was a branded commodity, a sought-after celebrity in his field. His name had instant recognition. So many people recognized his voice as he ordered in fine restaurants or booked a routine oil change for his BMW that it was starting to encroach on his privacy. He had to have his assistant take over almost all of his ordinary tasks. He was known.

But then he had an ill-timed argument with his boss during a critical downturn in the broadcast industry. People just weren’t tuning in the way they used to, and after some harsh words, my friend Tim was fired.

I watched Tim’s rise from a humble start back in our high school days. He wrote for the school paper, and that volunteer experience landed him a paid part time job as a newscaster at the local radio station. The low-watt transmitter broadcast to just 3,000 listeners, and most of their radios were turned off.

Not long after this, and during the next several years, Tim moved from gig to gig, honing his craft, building on his own past successes, and borrowing style and content from famous broadcasters of the past. He built a regional following in talk radio.

Eventually his broadcast was syndicated. He was calling his own shots, dictating terms to the stations he worked for. He was in demand. Advertisers got into bidding wars to air their spots during his prime time show, and celebrities would fly thousands of miles just to be interviewed by him in-studio.

But the technology changed, and Tim’s naturally independent spirit and candid personality got in the way. Then he had that ill-timed run-in with his boss, and it seemed the flap would tank his career. The fact is, it did end his career as he knew it. For a full year, Tim looked for work as a broadcaster, but he never did get another job as a talk radio host.

They say the bend in the road is only the end of the road if you fail to make the turn. My friend Tim took this timeout as a way to reassess his goals.

He realized he had a golden opportunity to take his success to a higher level. He decided to pursue his lifelong dream of being a keynote speaker and celebrated author on the topic of Leadership. Today Tim is fully the master of his topic. The size of his consulting fees validates this – that is, whenever he chooses to set aside his golf clubs and take another gig. He turned his independent spirit to his advantage, and his thousands of interviews with the leaders of our time gave him great shoulders to stand on indeed!

If you want to make a difference and leave a legacy that transcends time, there are three steps you can take to achieve it. Each step builds upon the last one and can be accomplished with the simplest gesture: first you have to start.

Here are the 3 steps required before you can become a legend:

1. Become an Amateur – Get involved at your local and regional level. If you have no contacts in your chosen field, volunteer your time so you can gain experience and contacts. In the course of time, you’ll build a following of your own.

2. Be a True Professional – Take your career to a level of national and international stature. Reach out through social media and live contacts to the world at large. Build your reputation through mass media, publishing and speaking.

3. Become a Master – When you fully master your craft, you become the one professionals go to for study and mentoring. As a master, you can set the stage for their eventual mastery.

Becoming a legend in your industry is an unknowable goal because it takes a hundred years or more to achieve such lofty status. But, oh, what a worthy goal it is! You can give yourself the chance to be a true luminary and leave a lasting legacy. All it takes is the will to start.


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icon1December 30th, 2014
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Secrets of Successful Teams


by Chris Widener

teamwork

To be a success is not always to be a success individually. In fact, most of the time we achieve our successes as part of a team. That is why I want to devote this issue to the secrets of successful team.

We are all part of teams. Our family is a team. Our place of work is a team. The community groups we belong to are teams. Sometimes we are the team leader or “coach,” while other times we fulfill the role of follower, or “player.” It is so important then for us to understand teams and how they work, especially those who achieve success – the achievement of their desired goal.

In my life I have been on some successful teams, and some not so successful teams. This includes both athletically as well as professionally. When I was growing up, I worked for seven years with the Seattle Supersonics, our former local National Basketball Association team. They were at times unsuccessful, and, in 1979, my second year working there, the most successful team in the league, winning the World Championship. I have been able to see firsthand what makes the difference between the unsuccessful teams and the successful ones.

Here are some principles that I know, when implemented on a regular basis, can turn any lackluster team into an outstanding one! These principles can be applied to your family, your business, your organization, and yes, your sports team. Enjoy.

Communication Leader

The leader needs to communicate the vision. If they are setting the pace, they need to let people know where they are going so that the team can follow. The coach always does a pre-game talk, laying out the vision.

The leader communicates the vision frequently, so as to always be updating the team as to where they are at and what changes need to be made. The coach doesn’t relegate the direction he gives to the pre-game, he coaches and communicates all the way through the game.

Team

Watch a good basketball team. They are talking to each other all of the time. Helping one another out, encouraging one another, praising one another, and telling each other how they can make changes so the same mistakes aren’t made again. The same is true of successful teams in the professional world and in life in general.

Excellence

The truly great teams are teams that are committed to excellence. In everything they do, their goal is to achieve at the highest level. And this commitment is held throughout the team and at every level. A successful team cannot have members who are not committed to excellence because in the end they will become the weak link.

Followership

If you want a fascinating read, pick up The Power of Followership, by Robert Kelley. The author basically makes the point that the secret to getting things done lies not only in great leadership, but in how well the rest of the people, 99% of the team, follows the leadership. Good teams are filled with people who are committed to following and getting the job done.

Understanding Roles

Pardon the Chicago Bulls analogy, but it is so clear. When the game was on the line, with only one shot left, everyone, the coaches, the players, the 20,000 people watching in the stadium, and millions watching on TV, knew who would shoot the last shot. That was Michael Jordan’s role.

Every team works best when the members of the team have clearly defined and understood roles. Some do one thing, others do another. One isn’t better or more important than the other, just different. When teams operate out of their strengths and their roles, they win.

Strengths and Weaknesses

This brings me to strengths and weaknesses. Every team member has strengths and weaknesses. The successful teams are those who on a regular and consistent basis enable the members to operate out of their strengths and not out of their weaknesses. And what is one person’s strengths will cover another’s weakness. This is teamwork, enabling all of the bases to be covered.

Fun

The team that plays together stays together. Is your team all work and no play? If you’re smart, that will change. Get your team out of the office once a month and go have some fun. Enjoy one another. Enjoy life. It will bring a sense of bonding that can’t be made even in “winning.”

Common Goals and Vision

I have found that these need to have three aspects. Short, simple and clear.

1.Can you say it in less than 30 seconds? Is it simple?
2. Can you and others understand it?
3. Does the team all know what they are working together for?

Appreciation

All through the “game,” successful teams appreciate one another and show it in a variety of ways. The coach shows it to the players, the players show it to the coach, and the players show it to one another.

Here is a “Successful Teams” Checklist for you to evaluate with.

Is there communication between coach and players and from player to player?

Is your team committed to excellence?

Do those on the team know what it means to follow?

Does everyone on my team know their specific role?

Do the individuals on our team regularly operate out of their strengths as opposed to their weaknesses?

Does our team take a break from time to time to just have fun together?

Do we understand our common goals and vision? Can we all state it (them)?

Is there a sense of and communication of genuine appreciation among my team?

Chris_Widener-2Chris Widener is a popular speaker and one of our published authors. He has shared the podium with US Presidents, helping individuals and organizations succeed in every area of their lives and achieve their dreams. Learn more about Chris at www.ChrisWidener.com

  
 

icon1December 15th, 2014
icon2admin

How To Speak with Anyone: 3 Tips for Getting Your Point Across Clearly


Who is the most effective conversationalist you know? What makes them stand-out in the crowd?

Businessteam Taking Coffee Break

Public figures like Cicero, Napoleon Bonaparte, Winston Churchill and Ronald Reagan live on today because of their verbal prowess. They knew how to move nations with their ideas.

In communicating your ideas in a conversation, have you given thought to the structure you use to get your ideas to stick?  

Can you imagine what it would be like to be the most persuasive speaker in your network? Odds are if you are that person, you’ve put some work into your conversational skills.

If you want to become a skilled conversationalist, here are some practical tips, whether you want to advance your career or simply connect with others more effectively.

Adapting Your Style

If you want to get through to people, it helps to meet them on their own turf. For your message to be welcome, you need to look like one of their tribe. You need to get their attention – the right kind of attention.

Sometimes in makes sense to stand-out in a crowd. But the most effective communicators often will work hard at blending-in to their environment.

That means if you want to ask a question, make a statement, or verbally compel someone to act the way you want them to, the first thing to do is make yourself blend in. You need to seem familiar, like someone your listener would want to know.

So what’s the easiest way to do that? You can make yourself fit into their world by subtly matching the way they dwell in it – literally mirroring their moves, matching their vocal pitch and volume, adapting yourself to their style of speech. When you reflect what they’re comfortable with, they’re more likely to be comfortable with you.

Have you ever noticed that when someone bounds into the room and they’re just a little too happy, you feel annoyed? Or have you ever been jarred out of reading a great book by someone talking a bit too loud, interrupting the world’s greatest battle or love scene?

These people are getting your attention, all right, but in all the wrong ways. You might think of them as inconsiderate, maybe even rude. Whatever they have to say is lost on you.

Tailor your tone and style to blend with your listener’s, and you’re sure to stack the deck in your favor.

Matching Your Speech

Countless studies have shown that people interpret the world around them according to their dominant senses. Some people call it your primary learning style. What you’ll discover in becoming an effective conversationalist is that people will reflect their primary learning style in their speech.

The way a person relates to their world is a called their Representational System: visual, auditory, or kinesthetic – sight, sound or sense. If it seems like you and that certain person are speaking a different language, maybe it’s because you really are! Here are 3 tips for understanding how to adapt your style of communication:

1. Sight: Is there someone you don’t see eye to eye with, no matter how plain your message may be?

2. Sound: Or maybe there’s someone who just never listens to you, even when you think you’re coming in loud and clear.

3. Sense: Perhaps there’s a weighty issue you need to mull over with someone, but you feel like they’ve always got a bone to pick with you. Each of these situations is actually the same kind of problem wearing a different disguise.

If you’re not getting your message through, successful communication may be a simple matter of matching your speech to their Representational System.

If they don’t see your point, help them visualize it a little more clearly. If they don’t hear your message, explain it to them. If they don’t grasp your meaning, help them feel the weight of your ideas and wrap things up for them with a bow.<

The Power of Pointed Questions

Finally in getting your ideas across verbally, don’t underestimate the power of asking good questions. The more deeply you understand your audience or your conversation partner, the more relevant your discussions can be. Find out where they’re coming from, and use the dialog’s momentum to communicate what’s on your mind.<

You don’t really have to be a genius or even a great orator to get through to people. It just takes a few simple tactics to get them to listen up, see your point, and move into action. Now that you know how, whose life will you change today?

  
 

icon1November 4th, 2014
icon2admin

The Coming Audiobooks Boom


Digital audio downloads comprise an increasingly large share of the book market Random House / Reagan Arthur Books

banner imageWhat were long known as “books on tape” have moved past cassettes to CDs and now, increasingly, to digital downloads. As recently as 2009, downloads represented no more than 15 percent of audio book listening. Now, according to audio executives, as much as 50 percent of the market is digital, dominated by Amazon’s Audible, which also licenses its technology (for now) to Apple’s iTunes. The iPod, MP3 players, and smart phones account for this surge in the digital audio format. Having just made my way through two blockbuster bestsellers on CD—Laura Hillenbrand’s Unbroken and Tina Fey’s Bossypants —I decided to find out where audio now fits into the overall book marketplace.

Hillenbrand, whose first book, Seabiscuit, was about the legendary champion racehorse of the depression era, has hit the jackpot again with Unbroken. In this book, she tells the story of Louie Zamperini, a track star at the University of Southern California who competed in the 1936 Berlin Olympics; Zamperini was a B-24 bombardier in the Pacific air war and survived a crash in May 1943, an epic drift across thousands of miles on a battered raft, and then two years as

a Japanese prisoner-of-war. Hillenbrand’s account of the treatment of POWs is horrific. The brutality and sadism Hillenbrand describes is almost unbearable. Despite the savagery he endured, Zamperini recovered and is now 93 years old. Hillenbrand, who is limited by chronic fatigue syndrome, has done a masterful job of research, interviewing Zamperini 75 times, and through his amazing saga provides a far more expansive account of the war against Japan than you might expect in a book that focuses on a single hero. In any case, the book is a smash success.

In ten months since its publication, the book has sold well over a million copies in print, according to Nielsen Bookscan, which tracks about three-quarters of sales, but still does not include digital sales in any format. I’m guessing the e-book has probably added another quarter-million sales, so the total to date is approaching (and will certainly exceed) two million copies. The CD audio, tracked by Bookscan, has sold 26,609 units, and assuming downloads add another 50 percent of that to the total, audio sales would be about 40,000, and over time could reach 100,000—or somewhere between 5 and 10 percent of the book’s total sales.

Sales for audio have traditionally been limited by the relatively higher costs of manufacturing and packaging CDs. On Amazon, the CD version of Unbroken is still about twice the discounted book and e-book price. Overall, audio executives believe the price of digital audio is bound to come down as customers adapt to the format and are encouraged through discounting to try monthly subscriptions, which cost substantially less that the purchase of a single audio (a concept similar to the old Book-of-the-Month Club system).

Tina Fey’s Bossypants, a hilarious series of personal essays that she herself reads, has also hit the million-copy mark since it was released last spring and is still going strong, according to her publisher. The chance to listen to Tina Fey read the book is a major incentive to try the audio. The CD sales, according to Nielsen Bookscan, are about 15,000, but in this case it would not be surprising if digital sales exceeded 50 percent, which would mean a total percentage of audio sales at roughly the same scale as those of Unbroken.

According to the Association of American Publishers, total gross sales for all books in 2010, as reported by 87 publishers, were about $15.6 billion, an increase of around 2.7 percent over 2009. CD audiobooks represented $189.7 million of that total, a drop of 11 percent. But the increase in download sales to $81.9 million was a boost of 38.8 percent, reflecting the shift toward digital audio, a trend that from all accounts has continued in 2011. Overall, according to audio executives, unit sales are growing because of the popularity of downloads—very much the same pattern as with e-books. Amazon’s strength though Audible and its contract with iTunes still makes it the dominant retailer. But Barnes and Noble, Overdrive (which is a major library provider), and other companies are tightening the competition. At least two other factors are shaping the market: the demise of Borders, which featured CDs prominently, and a general reduction in bookstore shelf-space means there is less room for the packaging of boxed recordings. Libraries, however, continue to favor CDs, and a significant portion of audio listeners prefer to borrow rather than buy CDs. So, the domain of CD listenership is increasingly composed of library patrons.

While audio books are still something of a niche item in the broader book marketplace, there seems no doubt that they are becoming more popular as digital convenience and devices expand. More books are being converted to the format, based on recent acquisitions, according to executives. The Audio Publishers Association reports that one-third of those they surveyed in 2010 have listened to an audio book, and the percentage of listeners in the 18-24 age group is increasing because of the iPod and the ease of adapting audio (and podcasts) to MP3s. The same survey showed that 31 percent of audiobooks are mysteries, thrillers, and suspense; 21 percent are bestsellers (presumably books such as Bossypants); 20 percent are general fiction; and 15 percent are history.

As for me, someone who commutes daily by car, a book as exciting as Unbroken and the pure entertainment of Bossypants add substantially to the pleasures of the trip. The numbers show that audiobooks are by no means the majority’s choice of how to enjoy a book, but for those of us that do choose them, they can be a wonderful way to spend your time.

The Coming Audiobooks Boom

It’s pretty amazing to think about how far eBooks have come. Just a few years ago the thought of reading a book electronically through a device called an e-reader was unheard of. Now we’ve seen these little oddities revolutionize an entire industry, take down an entire retail giant, and find their way into millions of homes across the world.

This week we here at Made For Success and AudioInk would like to take you through some of the highlights of the Past, Present, and Future of eBooks…

Past (from 2007):
2007 – Amazon changes the publishing landscape by introducing its Kindle e-reader
2009 – Barnes & Noble releases the Nook e-reader
2010 – Apple releases the iPad with an eBook app called iBooks
2010 – Amazon announces that eBook sales outnumbered physical books for first time ever
Present:
eBook sales are growing by nearly 200% annually
Amazon has largest market share of eBook sales (Amazon-58%, B&N-27%, Apple-9%)
Google recently launched Google eBooks
Future:
Amazon is expected to release a touch-tablet Kindle that will directly compete with iPad
eBook rental/subscription services are likely to be introduced by major retailers
eBooks will become more interactive (video, sound, apps, customization)
Check out this article discussing the future of interactive eBooks:
http://www.latimes.com/entertainment/news/books/la-ca-fall-ebooks-20110918,0,1129149.story
  
 

icon1March 12th, 2014
icon2admin

AudioInk Publishing Releases Another #1 Amazon Best Seller With An Arresting eBook Release


Christian Author Bill Perkins earns the #1 best seller position in his category with book title “Why Naked Women Look So Good”

banner imageAuthor Bill Perkins’ book release reaches the #1 position on Amazon.com in the Christian Living-Relationships category with his latest release. Bill’s approach was to stir controversy with the title “Why Naked Women Look So Good” in this book release, which shows Christian husbands how to meet their wives deepest needs by attending to their spiritual needs.

Bill jokes that the book Title was so hot that his previous publishers wouldn’t publish the book , due to the edgy nature of the book Title. However Bill felt that by telling it like it is, his writing will find a home with Christian men worldwide.

Bryan Heathman, President of AudioInk Publishing, says “It has been a pleasure to work with Bill on his latest book release and marketing campaign. Our intent with this release was to capture the attention of men and their wives with a dash of controversy. The message is important and we set-out to get people talking about the principles in this book.”

In this ground-breaking eBook, Bill Perkins identifies eight reasons why men are attracted to a woman’s beauty. But he goes much further. Each answer to the question, why do naked women look so good, also reveals a woman’s fundamental need and helps a man know how to meet that need.
By identifying eight vital needs of a woman, and showing a husband how to meet them, Perkins provides guidance to help a man become irresistible to his wife and for living more creatively and sensitively.

Learn more about Why Naked Women Look So Good at Amazon.com.

About AudioInk Publishing

AudioInk boasts a powerful network of online retailers, providing worldwide distribution for authors and professional speakers work. Our retail distribution includes industry leaders as Apple’s iTunes, Amazon, Barnes & Noble, KOBO and more.

Founded in 2011, AudioInk Publishing, a division of Made For Success, Inc., is dedicated to providing authors and speakers the opportunity to make their Books, eBooks, Audiobooks, Speeches and other content available to leading retailers. AudioInk provides generous royalties and full service to extend the greatest opportunity to self-published authors. Great or small, everyone should have full access to distribute their work successfully.

© 2013 AudioInk Publishing # 425-525-6480#

Press Release – Free Marketing Technique to Promote a Book for Self Published Authors

banner imageAuthors are continuously seeking inexpensive, yet effective, book marketing techniques to promote their books and audiobooks. Author Gary Patterson demonstrates how to use a Press Release to create more”bang for the buck ” with this clever PR strategy.

Gary is a CFO by training and writes books on enterprise risk management. To tie-in to current national news, Gary distributed a press release focused on how business owners can take advantage of the dramatically changing tax laws. Because this topic is in the national news, organic search traffic from Google and other large websites are likely to pick-up keywords in his press release thereby driving free traffic to his book listing on Amazon.com.

By combining current news with a promotional discount on his book, Gary is taking steps to overcoming the #1 common problem shared by all authors…the problem of obscurity. With so many new Gary Patterson, The Fiscal Doctorbooks getting submitted to Amazon.com, the competitive landscape for your book getting “discovered” by readers keeps getting slimmer with every passing month. By creating some buzz, authors can rise above the noise and stand out.

What current events tie-in to the topic of your book? See how Gary is working to stand-out in this clever Press Release.

Why Does BN.com Sell a Greater Mix of eBooks than Amazon?

According to Bowker Market Research, published in Publishers Weekly, the big Internet retailers accounted for 39% of all book sales in 2011, up from 30% in 2010.
The two biggest Internet book retailers are BN.com and Amazon.com. But, here is where it gets interesting. Take a look at how their sales break down between physical books and e-books. Also notice the physical book sales from Amazon, perhaps in part to free shipping deals from Amazon. Check this out:

The percentage of sales at BN.com breakdown as such:
35% of sales are trade hardcovers
29% of sales are e-books
27% of sales are trade paperbacks
4% of sales are mass market
1% of sales are audio books
The percentage of sales on Amazon.com breakdown as such:
38% are hardcover
38% are trade paperback
13% are e-books
4% are mass market
1% are audio books

Avoid the 3 Most Frequent Writer’s Failures

According to literary agent Scott Eagan of the Greyhaus Literary Agency, there are three scenarios for conflict that fail in a fictional story. Be sure to avoid them.

In one of his blog posts, Scott gives us the following sage advice to avoid these common mistakes:

  1. The conflict is too easy to solve – This is a big one. If the story can be summed up in a single conversation, or one of the characters just has to make a simple decision, then the story has no legs. There is nothing that is driving the story. This is really that “sit-com” approach. You know what I am talking about. Someone overhears a conversation and thinks there is something bigger going on. In other words, had someone heard the whole thing, there would be nothing. This is part of the reason why these approaches only last for a 15-20 minute episode.
  2. The conflict is impossible – In an effort to make the story really big, the author creates a conflict that simply cannot be fixed without an act of God or amazing coincidence. When readers see something like this, we simply tune out. We know the characters will never make it, and yet, we know that when the author decides to get them out of a jam, the resolution will be unsatisfying. Honestly, the only place I believe the impossible conflict works is with the James Bond series.
  3. The conflict would never happen – This one is the last of the three issues. The conflict you created in your story is one the characters would have never gotten into in the first place. The girl from Beverley Hills dating someone that isn’t in her “world” and then goes camping in the back country of the Nile River. Ummm, probably not.

So, stay away from too much, too little, or absolutely outrageous conflict in your storyline, and you’re sure to keep your readers in rapt attention.

Keeping Your Mind Tuned for Success by Chris Widener

Absolutely no one can overestimate the power of the mind and its role in our success! It is imperative to keep our minds right and on the right track if we are to achieve balanced success in our career, finances, health, emotions, relationships and spiritual lives. The analogy I would like to use here is one of a radio station. For example, there may be a “Success” station. But the only way you can hear a radio station is to be tuned into it. Even a little off and you can’t get the full effect.

The same is true with our mind and success. If our minds and our thoughts get sidetracked, our success will get sidetracked. As our minds stay tuned to “success” our bodies will then carry out our success and we will begin to experience abundance!

So here are some ways to keep tuned into success!

Use your innate ability to decide and choose.

One of the things that separates us from the animals is that we live not by instinct, but by choice. Constantly flexing that muscle of choice builds it up and keeps us on track for success. It is like working out. They more we do, the stronger we get. The more “fit” we get.

Want to keep your mind tuned for success?

Keep it healthy by making good choices and decisions on a regular basis. For example, do you have a bad habit? Then flex your mind muscle and choose to change – today. If you choose to stay the same way (and those are the only two alternatives) you will have just chosen to tune your mind to a different station than “success.” Put good stuff into your brain.

There are lots of things that want to work their way into our minds (and eventually work themselves out again in our actions). There will be lots that we just get from walking around all day. But what about what we put in on purpose? We can choose to put good stuff in on a regular basis. Do you take time each day to put good things into your mind, to tune into success?

Here are two things to consider when you are choosing what to put into your mind: First, is it positive? Will it build you up or tear you down? Will it make you a better person, or lesser? Will you grow from it or not? Will it tune you to success or not? Secondly, Will it move you toward your goals in the areas of your life that you want to see success and abundance in?
Keep the junk out.

Like I mentioned above, there will always be junk floating around, like a fellow employee who gripes all the time.But what surprises me is how many people who want success, actually willfully choose to put junk into their minds and then expect to be tuned into success. Here are some thoughts on this: First, evaluate everything that you put into your mind. Evaluate what you read, listen to and watch. We live in a fast-paced world and we have little time. Why then would we spend our precious time putting junk into our minds? Does what you read, listen to and watch move you toward your goals or away from them? It is a simple question, really. At least most of the time.

And here is my soapbox. Eleven years ago, my wife suggested we give away our television. I was shocked to say the least, but decided to give it a try. Now I am the anti-tv fanatic in our house! I have more time than anyone I know and I don’t have to spend a lot of energy filtering my mind to tune it to success. Just a thought. Just a thought.
Eat right and exercise.

That’s right. The way we eat and the amount of exercise we get goes a long way toward our mind’s ability to tune into success. Put the right foods into your body and the brain responds. Exercise on a regular basis and the body releases chemicals that literally ignite your brain for success!
Hope these thoughts help you to get going and keep your mind tuned into success. Put them into practice and soon you’ll be dialed into success and abundance.

Chris Widener is a popular speaker and author who has shared the podium with US Presidents, helping individuals and organizations succeed in every area of their lives and achieve their dreams.

Join subscribers in over 100 countries for a weekly leadership & success eZine by clicking here. Enjoy discounts and special offers on motivational programs from Chris Widener, Zig Ziglar, Brian Tracy & others by visiting www.MadeForSuccess.net.

How To Write Effectively by Nido R. Qubein

Peter Drucker claims that more than 60% of all management problems result from breakdowns in communications.
A major study by the Rockefeller Foundation found that 68% of the customers who quit buying from their regular suppliers do so because employees fail to communicate effectively with those customers.

Efficiency experts claim that at least 40% of the average worker’s time is spent doing tasks that are either unnecessary or have to be done over because they were not done according to instructions.

So, as you can see, the ability to communicate with precision has a tremendous impact on the bottom line.

One way to communicate precisely is to put it in writing. Executives can multiply their influence by learning the techniques of forceful writing. High-powered writers learn to focus words the way a laser beam focuses light. A few years ago, Earl Nightingale and I recorded a cassette program on this subject. In it, I recommended some pertinent guidelines:

Focus your objective. What is the purpose of the material you want to write? Writing can help you achieve the five I’s: It can inform, inquire, influence, instruct and incite.
Focus your audience. Written materials such as reports and brochures can be valuable positioning tools. They should be written with a specific audience in mind — the audience you wish to influence to buy your products or services.

Focus your content. Make sure that your message is the right message for the right audience. Don’t let unnecessary ideas intrude on your principal message.

To quote Professor William Strunk Jr., the renowned authority on English usage: “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”

Focus your organization. A good piece of writing flows like a symphony. Organize your material so that each topic flows easily and naturally into the next.

Focus your clarity. Some writers think they can hide fuzzy thinking by burying it under a mass of words. To have impact, ideas must be expressed precisely and concisely. Lincoln’s Gettysburg Address required only 275 words, and 196 of them were of one syllable.

Focus your refinement. Perfection rarely emerges from a first draft.

Ambrose Bierce once said that “a saint is a dead sinner revised and edited.” Great writing is rough copy revised and edited. Be your own toughest editor, but don’t stop there. Let others read what you have written before you submit it to your audience. You know what you meant, but you can’t know how others might interpret it until others have read it.

Focus your results. Unless results are built in, they don’t happen. Good writing always does four things: It creates a feeling. It gives an idea. It gives the reader a benefit. It produces a desired response.

A super book I read recently is Anatomy of an Entrepreneur, by my dear friend, Dr. Joe Jacobs, chairman of Jacobs Engineering. Joe founded his company in 1948 on a shoestring and built it into one of the world’s 10 largest construction firms. His book is fascinating reading and a good example of clear writing. Some of the techniques that come through in Joe’s writing may be helpful to you:

Technique Number One: Get your thinking straight. All communication begins with thoughts. In fact, thoughts are the vehicles through which you communicate with yourself. Before you communicate your thoughts to the outside world, take time to organize them. Think about the things you want to say. What is the most important point? What facts, data or arguments do you need to support this point? Organize your points in the order of importance, along with supporting points. Then decide upon an effective, attention-getting introduction. Next, present your material in order of importance. Conclude by summarizing the material or telling your readers how you want them to respond to it.

Technique Number Two: Write what you mean. Write exactly what you mean. In face-to-face communication, the speaker can receive immediate feedback from the listener. In written communication, the feedback is not immediate. In fact, you may receive no feedback. So you must get your point across accurately the first time, or your communication is futile.

Technique Number Three: Get to the point. If you’re writing a letter to ask for an appointment, ask for it in the opening paragraph. If you want more information, request it. If you want someone to buy something, ask for the order.

Technique Number Four: Be concise. Don’t waste words. Keep sentences and paragraphs short and simple. Always use the shortest, most familiar words. Don’t endeavor when you can try. Don’t finalize when you can finish. Don’t utilize an instrument for manual excavation when you can dig with a shovel. To quote Winston Churchill, one of the great masters of language, “Short words are best, and the old words when short are the best of all.”

Technique Number Five: Be real. Each of us has a personality, a blending of traits, thought patterns and mannerisms — which can aid us in communicating clearly. Be natural, and let the real you come through. Don’t try to write like a Harvard scholar unless you really are one. Don’t try to imitate street language unless it comes natural to you.

Technique Number Six: Use images. A picture is worth a thousand words. My book, Communicate Like a Pro, devotes a whole section to the skillful use of images. Why the emphasis? Because we think in images, or mental pictures. A good example is the line that once divided the Communist world from the Free World. It was just another political boundary until Churchill called it the “Iron Curtain.” That gave it a powerful image that made clear its true nature. When you have an abstract idea you want to express, try to think of something familiar to liken it to. Make sure it’s familiar to you and to your audience. One writer, explaining the workings of a nuclear reactor, likened the nucleus of an atom to a rack of balls on a pool table, ready to fly apart when struck by a speeding cue ball. Instructors in problem-solving like to compare knotty problems to logjams, which can be broken by finding and releasing the key log.

Communication is not a nice-to-have skill. It is essential to success in the business world. To produce and market the products and services to support the billions of people who now inhabit the earth requires a level of communications undreamed of in previous centuries. When the quality of your product depends upon the collective efforts of dozens, hundreds or thousands of individuals, communication becomes the lifeblood of your enterprise.

In fact, communication is at the heart of everything we do. It is the foundation for interaction among human beings. Communication has to do with meanings, with understandings, with feelings, with desires, with needs and with ideas. Our world is filled with information. But the greatest need is for understanding — for building bridges between human beings so we an better live together, work together, get along with each other, and make this earth the best possible home for the human race.

Nido has written numerous books and recorded scores of audio and video learning programs including a bestseller on effective communication published by Nightingale-Conant and Berkley. He is an active speaker and consultant addressing more than 100 business and professional groups around the world each year. He doesn’t just talk business, he lives it. He is an entrepreneur with active interests in real estate, advertising, and banking.

This article is supplied by MadeForSuccess.net, your source for discounts and special offers on motivational programs from Chris Widener, Zig Ziglar, Brian Tracy & other leading speakers. Click here to subscribe to the weekly “Made For Success” motivational eZine enjoyed by subscribers from over 100 countries. Receive bonus ebook “Totally Motivated” by Chris Widener by subscribing today, a $6 value.

The Top 7 Secrets to a Stress Free Work Life by Wendy Hern

The Top 7 Secrets to a Stress Free Work Life by Wendy Hern

  1. Take 5 minute breaks regularly throughout your day. Sit or walk on your own and relax, breathe deeply and feel peaceful. You will feel more relaxed and not so overwhelmed, increasing your level of concentration and ability to achieve more, in less time.
  2. Arrive 10 minutes early for every work and personal appointment. You will have time to feel relaxed, prepare yourself and to show respect for the other person’s time.
  3. Take responsibility for your actions. Actions that you take are a result of choices that you’ve made. When you take responsibility for your actions you realise that you are able to make different choices.
  4. Clean up your work space. Such as, find a way to eliminate the piles of paperwork. Working in an environment that is clean and organised will free up your mind and reduce distractions for you. When our space feels cluttered it leads to our mind feeling cluttered.
  5. Manage yourself rather than your time. You cannot change time yet you can make changes to yourself by organising yourself, setting priorities, taking responsibility…. When you manage yourself you will have more time to create the life you really want.
  6. Learn to say no. A straight forward “No” is best although if this feels difficult at first try, “No, my time is committed elsewhere.” Saying no is a skill to learn, takes practice and you can do it pleasantly. You will never please everyone and accepting this will reduce the pressure you put on yourself.
  7. Reward your achievements. Choose the reward before you start both for small and large achievements and use it to move you forward, particularly when overcoming an obstacle. Rewarding yourself will encourage you to keep persevering and focusing on winning.

    Wendy Hearn, Personal and Professional Life Coach. Taken from her booklet “69 Secrets to a Stress-Free life” available from her website at www.business-personal-coaching.com

    Wendy works with people who want balance, financial security, fulfilling relationships and an occupation that inspires them to be their best. She provides coaching on an individual and group basis on the telephone and by email wendycoach@btinternet.com FREE Newsletter is available by email at stress-request@listhost.net and put “subscribe” in the body of the message

    This article is supplied by MadeForSuccess.net, your source for discounts and special offers on motivational programs from Chris Widener, Zig Ziglar, Brian Tracy & other leading speakers. Click here to subscribe to the weekly “Made For Success” motivational eZine enjoyed by subscribers from over 100 countries. Receive bonus ebook “Totally Motivated” by Chris Widener by subscribing today, a $6 value.

    Wendy works with people who want balance, financial security, fulfilling relationships and an occupation that inspires them to be their best. She provides coaching on an individual and group basis on the telephone and by email wendycoach@btinternet.com FREE Newsletter is available by email at stress-request@listhost.net and put “subscribe” in the body of the message

  
 

icon1March 12th, 2014
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